“It is clear this exhibit is the crowd favorite! There are always people lined up to run against our virtual athletes…even classroom groups are cheering as their teachers take their turn at competing,” Dan Kohl, Vice President for Creativity & Innovation at the Perot Museum of Nature and Science.
The Client: The Perot Museum of Nature and Science in Dallas, Texas
The Strategy: Partner with the Perot Museum and the Science Museum of Minnesota to create an interactive exhibit to anchor the Sports Hall, an entire floor of the Perot Museum where patrons can learn and experience the science and technology behind running. The main objectives of the exhibit were to be physically stimulating, environmentally friendly and easily updatable.
The Experience: As the content provider for the exhibit, we were responsible for creating life-size computer animated and live action characters for attendees to interact with on the 55ft interactive wall. For the live-action characters, a challenging setup of 12 HD cameras, 72ft of green screen and a crew of 22 was needed to film athletes ranging from professional football to gymnastics. Computer generated characters were modeled and textured from research, photography and many discussions with the museum’s curators. A maquette from the movie Jurassic Park was used to create the Tyrannosaurs rex, and the Cheetah Conservation Fund provided invaluable input towards the animation of the Cheetah. The result was an unparalleled interactive experience that educates and entertains audiences of all ages.
The Tunes: “Saturday Love” by Angels & Airwaves
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