Product Launch Sizzle Video

THE CUSTOMER

ZTE is a technology company that specializes in wireless, exchange, optical transmission, data telecommunications gear, telecommunications software, and mobile phones.

THE STRATEGY

ZTE is a Chinese multi-national telecommunications equipment and systems company headquartered in Shenzhen, Guangdong. ZTE is one of the top five largest smartphone manufacturers in its home market and is quickly becoming a popular brand in the US. In 2015, they engaged 900lbs to create many carrier-focused sizzle videos for the new product launches here in the US.

THE EXPERIENCE

ZTE utilizes a fast-paced methodology in the way that they approach their phone production and go-to-market strategy. The new ZTE ZMax Pro launched recently and while it is a lower cost model, many of the specs and features are very comparable to the high-end products. The 900lbs team conceptualized a dynamic visual story that takes the viewer inside a futuristic test lab. We wanted to reinforce ZTE’s energy in the way that this phone materializes through the motion graphics transitions and layers of lighting effects that we produced.