The Strategy

ZTE is a large Chinese Smart Phone manufacturer that has grown immensely in the North American markets. ZTE has used 900lbs to conceptualize and execute a number of digital media campaigns, and again looked to us to execute their first :30 second broadcast television commercial, advertising their flagship SPro 2 Smart Projector.

The Experience

The SPro 2’s core functionality is its flexibility – its a highly mobile projector that can be used in countless situations. We decided to craft a :30 second spot that detailed as many of those use cases as possible to help speak to a broad audience, and show the many ways someone could use the projector. Our visuals reinforce the many use cases highlighted with vibrant lifestyle imagery. We also worked with the very talented people at Dallas Audio Post to help compose and record a custom audio track for the spot. The result is an energy-packed, engaging commercial that highlights the many uses of the SPro 2. This execution required a very technical and fast-paced production schedule, and utilized a number of locations around the Dallas area.