900lbs of Creative’s visit to SXSW Interactive was truly an amazing experience. We heard about emerging technologies, learned some new creative processes, and even had a little fun along the way. Our first day of SXSW Interactive was (rainy weather aside) a smashing success. We took in sessions from renowned interactive visionaries such as reddit Co-Founder Alexis Ohanian, who talked about entrepreneurship beyond silicon valley and the importance of keeping the internet open, as well as futurist and philosopher Jason Silva, who spoke on exponential thinking and emerging technologies that will shape the future of our human condition.
Those sessions set the tone for the rest of the week, as our second day focused on non-visual experiences, affecting change through storytelling, a showcase of new tools and technologies in the event and exhibit industry and a keynote from the Henry Ford of our time, Elon Musk. The third day of SXSW Interactive brought on even more creative thinking with talks about user interfaces and a visit to the SXSW Tradeshow and SXSW Gaming Expo.
Luckily for us, our last day of sessions rounded off the weekend much like it started, with some of our most impactful panels and discussions yet. We heard from young CEOs, Nikhil Sethi and Adam Goldstein on the pros and cons of being a young executive in a large company. The heads of major companies Jawbone and Nest, Tony Fadell and Scott Dadich, gave us a look inside the inner workings of their processes and their thoughts on the future of technology. Ed Ulbrich from Digital Domain showed us how they worked with Jay-Z to make the Tupac Hologram from Coachella a cultural defining experience, and his thoughts on where augmented reality and holograms look to be heading.