On August 31st, McKinney ISD opened the doors to its brand-new football stadium, a $70 million labor of love for the city and the district. In anticipation of the grand opening, 900lbs partnered with the MISD Athletic Department and Director Shawn Pratt to produce high-end, impactful visual content pieces for the stadium.
With the MISD Stadium’s 12,000-person capacity and largest true HD board in a high school venue, our goal was to create exciting videos worthy of the venue, that would also reinforce district pride and bring energy to the game experiences for fans and players during the 2018-2019 season.
This mega-stadium is serving as the home field for all three high schools in McKinney ISD as well as a home-away-from-home for several other schools in the area. That means we needed to create foot-stomping hype videos and eye-catching ribbon boards tailored to several different logos, mascots, colors, and sponsors.
Additionally, 900lbs is working with the district on a custom, touch-enabled interactive board for the stadium’s lobby. Not only will the experience feature a scrolling user interface to highlight Hall of Honors recipients, but also easily-updatable video and statistic content to reflect game results and district standings.
When McKinney ISD got in touch with us and explained their vision for the stadium, we knew we could deliver something the players and their families would remember for the rest of their lives. Thank you to Coach Pratt and all of McKinney ISD for letting us share your McKinney Pride!