It’s been close to two years since the Boy Scouts of America (BSA) came to us with a problem: Kids don’t know what it’s like to be a Boy Scout until they are actually in the Boy Scouts. With a new generation of “digital natives” growing up, organizations have to speak the digital language in order to get this new generation’s attention (and to show them just how cool it is to be in the Boy Scouts of America). We’ve had success in re-igniting kids’ interest for scouting with experiences like the Virtual Zip Line Holodeck, which we debuted at the Lego Kidsfest and had 4,245 total attendees, with 98% enjoying the experience, and 67% interested in the Scouts.
Today, we continue producing a visually-stunning, virtual reality library that transports kids to BSA’s prestigious High Adventure Bases through a diverse range of platforms and channels – including, virtual reality headsets like the Oculus Rift and HTC Vive, iPad apps, and through social media. Our latest production for the Boy Scouts of America took us off the coast of the Florida Keys to the famous SeaBase. Thanks to our custom underwater virtual reality camera rig, we have been able to put together several unique experiences that take viewers on truly immersive 360 video adventures. Adventures such as scuba diving through some of the clearest water in the world, exploring coral reefs and sunken ship parts, and sailing the Florida coast.
At 900lbs of Creative, one of our core focuses is creating one-of-a-kind interactive virtual reality experiences. This focus has complimented the Boy Scouts’ objectives in many ways, especially when it comes to recruiting and marketing the organization. Our partnership with the Boy Scouts of America has been a fun and highly rewarding relationship for us as we share the joy of Scouting with everyone.
Check out one of our latest BSA virtual reality 360 video scuba diving adventures.
If the video below doesn’t work for you, check out the 360 virtual reality experience on Facebook.