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September 12, 2019

900lbs Partners With Activision For GME Conference 2019

Activision is always a big part of the annual GameStop Store Leaders’ Conference, and for the last 8 years, the gaming giant has tapped the 900lbs visual content team to create a huge impact at the event. Every year, 900lbs partners with the Activision team to develop funny video parodies that not only celebrate the GameStop/Activision partnership and drive excitement…

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August 27, 2019

Immerse Yourself in The New DXC Partners Room

The 900lbs team recently launched a game-changing sales tool for DXC Technologies and their partner account executives. This newest installation in the DXC Technology Regional Briefing Center in Plano, TX leverages immersive theater technology and interactive content to increase customers’ understanding of DXC’s key differentiator: A vast partnership network comprise of over 200 industry-leading strategic and solution partners. The new…

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August 19, 2019

“Emerging Technologies Transforming Training in Manufacturing”

On Wednesday, August 7th, members of the 900lbs team had the opportunity to collaborate with TMAC for their August Learn @ Lunch event. Steven Billingslea, Interactive Development Director, presented to a room of manufacturing professionals on how emerging technologies, such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) are transforming training in manufacturing. The presentation focused on…

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August 13, 2019

900lbs Hosts Intern From Madrid

900lbs recently hosted Jaqueline Farrach, an international University student from Madrid, Spain, for a fun-filled 2-week internship. Our team was excited to immerse her in our development process and our team culture. Our goal was to show her the many ways in which 900lbs is creating results-driven, innovative interactive experiences for our clients. Jaqueline is interested in pursuing a career…

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August 8, 2019

“Using AI to Build Today’s and Tomorrow’s Leaders”

On Monday, August 5, 2019, the 900lbs team attended the CCJF (Charles C. Jackson Foundation) Annual Conference. This year, our client and friends at BSA Northern Star Council's Basecamp hosted the event. And, 900lbs was invited to be the keynote speaker. Mitchell Massey, Sr. Interactive Producer and Strategist for 900lbs, presented on the topic of “Using AI To Build Today’s…

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Picture of members of the International Visitor Leadership Program along with Steve Deitz

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June 21, 2019

International Visitor Leadership Program visits 900lbs

Dallas is known to be one of the largest metropolitan areas in the Southern United States. With an economy that has grown increasingly over the years it has allowed even more opportunities for entrepreneurial innovation. Our city has built an inclusive entrepreneurial culture that recognizes diverse talent and promotes economic growth in our area, and 900lbs is proud to be…

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May 2, 2019

Perot Museum Social Science VR Experience

900lbs has been a part of the Dallas-based Perot Museum of Nature and Science since its inception in 2012. Our team at 900lbs created large-scale visual content and interactive elements for the largest exhibit in the Museum, The Run Exhibit. As the Museum has evolved over the years, 900lbs has designed several other exhibits and experiences in its halls as…

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Blog Case Study

February 12, 2019

DFW Holiday VR Challenge

The holidays can be stressful. With everything from travel to gifts on the brain, it can be easy to forget the very people who make it all possible. Dallas-Fort Worth International Airpor is the fourth busiest in the world and is responsible for nearly 1850 flights a day. With all this in mind, they take time every year to show…

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October 30, 2018

900lbs of Recycling

Water is great, but plastic bottles are some of the longest lasting and most harmful threats to the environment. Recycling and reusing are encouraged in our office, so installing a filtered bottle refilling station was a no-brainer. We’re proud to announce that 900lbs has officially kept 900 plastic bottles and counting out of landfills! We have a long way to…

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October 23, 2018

Get To Know 900lbs: Chhewie

Name: Chhewie What do you do at 900lbs? User Experience Designer What do you do for fun? I read comic books. Play video games. Karaoke with my friends. Play Pathfinder or Dungeons and Dragons. Go to the movies. If you didn’t grow up in Dallas, where? I was born and raised in Atlanta, GA. I came to Texas while I…

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October 18, 2018

Largest Jumbotron Videos in Texas High School Football

On August 31st, McKinney ISD opened the doors to its brand-new football stadium, a $70 million labor of love for the city and the district. In anticipation of the grand opening, 900lbs partnered with the MISD Athletic Department and Director Shawn Pratt to produce high-end, impactful visual content pieces for the stadium. With the MISD Stadium’s 12,000-person capacity and largest…

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Blog Events

October 2, 2018

The Bridge 10-Year Anniversary IMPACT Event

On September 20th, 2018, Dallas-based homeless recovery center, The Bridge, held their 10-year anniversary event, IMPACT, at The Bomb Factory. The gala was hosted by donors Nasiba and Thomas Hartland-Mackie and featured a performance by four-time Grammy Award nominated artist, Jewel. In addition to the fine food and entertainment for the guests, The Bridge was looking for an inspirational way to educate the patrons on their impact on the homeless community in Dallas and the wide variety of services they provide.…

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September 28, 2018

900lbs Featured in Dallas Innovates Extended Reality (XR) Article

900LBS EXTENDS THE EXPERIENCE On Wednesday, September 26, 900lbs was highlighted by Dallas Innovates as a leader in XR (Extended Reality). This is a great article, and we are honored to stand alongside 7-Eleven, Cinemark and Spacee! “Agility is crucial in this fast-paced business landscape, and this puts pressure on how a team designs.” View the article here: https://dallasinnovates.com/xr-4-north-texas-companies-extend-the-experience

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July 12, 2018

Interstate Batteries Trivia Showdown

Interstate Batteries, which operates a distributor network that supplies batteries and power solutions to over 200,000 dealers, recently reached out to 900lbs to develop a fun, interactive trivia game that could be showcased at the their Annual Distributors’ Conference in Long Beach, CA from June 7-11. The goal was to provide not only entertainment, but also to educate distributors on why National…

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June 7, 2018

Get To Know 900lbs: Alex Parker

Name:Alex Parker What do you do at 900lbs? I am a 2D/3D Artist. What do you do for fun? I love to rock climb, read German books, and pretend I know how to roller skate. If you didn’t grow up in Dallas, where? I grew up in Coppell (about 30 minutes from D-Town), and the Dallas skyline will always be…

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May 22, 2018

900lbs of BBQ

At 900lbs, we work hard. And, we play hard! We do our best to make sure that we balance opportunities to have some fun together. Sometimes it can be a challenge to have all of our team members at every event, since we are often on the road launching amazing new work for our clients. However, culture and team-building activities…

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May 21, 2018

Get To Know 900lbs: Jonathon Wigley

Name: Jonathon Wigley What do you do at 900lbs? I am a programmer and work with our team to build interactive solutions that we produce for our clients. What do you do for fun? I enjoy expanding my knowledge in video game development and playing video games. I also like watching anime and going to Cons. If you didn’t grow…

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Blog Events

May 14, 2018

Innovation Cocktail Party at NTT DATA

900lbs recently hosted an exclusive innovation gathering at NTT DATA’s new Collaboration Center on May 3, 2018. We invited clients, friends and colleagues from a diverse range of industries to join us as we celebrated a night of innovation, showcasing how 900lbs helps clients create immersive storytelling experiences that take customers on a journey that drives results. Together we enjoyed cocktails and catered fare…

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April 25, 2018

Check out the New Vive Pro VR Headset

At 900lbs, we're always staying ahead of the curve with the newest in emerging technologies. R&D is always happening in our studio. We recently got a shipment of the newest Vive Pro VR headsets! It is truly an exciting time as virtual reality gains more business use case applicability.

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April 6, 2018

Ross Tower Digital Content Wall

Ross Tower, a 45-story staple in downtown Dallas, recently went through a $20M makeover. "The state-of-the-art transformation brought connectivity to the building and infused technology where it was needed," Chuck Anderson, founder of Bandera Ventures, told the Dallas Business Journal. 900lbs of Creative was engaged by the HPI Real Estate team to design large-scale content and build out the technical…

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March 13, 2018

Perot Museum Climate Change Visual Storytelling

900lbs of Creative is thankful to have worked with the Perot Museum of Nature and Science since the inception of its new museum development in downtown Dallas in 2012. Through an initiative to redesign the Dynamic Earth Hall, the exhibits team at the museum recently engaged us to create a large-scale projection-based visual story focused on Climate Change. During our…

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February 19, 2018

Get To Know 900lbs: Kaitlyn Toney

Name: Kaitlyn Toney What do you do at 900lbs? My day consists of coffee (a must) as well as learning and applying new UX/UI Design skills (aka Junior Graphic Designer). What do you do for fun? If I could end each day by attending a live concert, I wouldn’t complain! If you didn’t grow up in Dallas, where? Southern California…

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Blog Events

February 6, 2018

Perot Museum Social Science Event: Experimental

What happens when you blend common substances like milk, soap, oil and acrylic paints? When blending these common substrates together they can form mesmerizing visuals. At 900lbs of Creative, we believe the only way to push ourselves creatively is to experiment. We recently participated in the Perot Museum of Nature and Science Social Science event. With a theme that we…

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Blog Case Study

December 11, 2017

Firestone & Robertson Distillery Hologram

In 2012, Leonard Firestone and Troy Robertson, hell-bent on crafting true Texas whiskeys, got together and formed Firestone & Robertson Distilling Co. After 5 years of incredible and undeniable growth and popularity surrounding it’s headline offering, TX Whiskey, the two embarked on a new project - expansion. This month, F&R will debut the largest whiskey distillery west of the Mississippi River: The Firestone & Robertson…

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November 15, 2017

FriscoVania 2017 – Haunted Virtual Reality Experience

On October 21st, Toyota Stadium in Frisco, TX was transformed into the family-friendly Dia de los Muertos themed halloween event, FriscoVania. The event is a relatively new event to DFW, helmed by the Hunt Family, owners of local MLS team FC Dallas, and has already become a staple of the holiday calendar. FriscoVania approached 900lbs to find away we could…

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October 12, 2017

Texas Children’s Hospital VR Experience

900lbs has helped Texas Children's Hospital (West Campus) in Houston reimagine the patient experience through the utilization of VR! We are thankful to take sick children in the hospital far out of context and put a smile on their faces with a tool like VR. The experience transported patients and staff from the hospital play room into a futuristic soccer…

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October 5, 2017

900lbs In The News: FC Dallas

Dallas-based MLS Team FC Dallas recently did a featured story on our Virtual Reality "Soccer Blocker" Game for their Off The Pitch Pre-game Show! Produced by Jhannet Sanchez and Gina Miller, FC Dallas stars Reggie Cannon and Jesus Ferreira were able to experience a different side of the pitch in Virtual Reality. This is the second time 900lbs has paired up…

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July 12, 2017

Get To Know 900lbs: Nic Record

Name: Nic Record What do you do at 900lbs? Environment Artist What do you do for fun? I do quite the mixture of things for fun. I enjoy rock climbing and mountain biking on the physical end of the spectrum. Socially, I enjoy playing tabletop games, going to different conventions, or just going out for food and drinks. There are times when…

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Blog PR

June 22, 2017

Dallas Business Journal’s 40u40

As part of The Dallas Business Journal's 2017 class of Top 40 under 40 business leaders in Dallas, our CEO / Founder Steve Deitz had fun filling out a profile for the DBJ. Below is a short excerpt of his profile. So, read on and get to know Steve Deitz. 40 UNDER 40 Q&A Twitter handle: @SteveDeitz Hometown: The tiny town…

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June 21, 2017

Get To Know 900lbs: Zaq Dayton

Name: Zaq Dayton What do you do at 900lbs? Graphics / UI Design What do you do for fun? Probably just a hodgepodge of random things you can think of (and a few normal things). I have a problem with board games and have no more cabinet space for my collection. I've been known to sling the dice from time to time…

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May 25, 2017

Cool Marketing and Tech Inspiration, Vol 2

Volume 2 of Cool Marketing and Technology News & Inspiration finds us with a cool mix of big spend marketing efforts, small scale interactive, Google using interactive metaphors and an update from Project Tango. Enjoy! Intel: History Comes Alive (China) Quick Hits: Through an unprecedented marriage of art, history and technology, history comes alive for generations across China. Attendees at…

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May 22, 2017

Cool Marketing and Tech Inspiration, Vol 1

At 900lbs of Creative, we're often asked, "where do you get your inspiration?". We draw inspiration from everything, but we really like reading about badass stuff going in marketing, advertising and technology related news. Thus we present to you, "Cool Marketing and Technology News & Inspiration". Hopefully, these curated blog posts will inspire you as much as they inspire us.…

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Blog PR

May 10, 2017

Texas Historical Commission 360 Storytelling

https://youtu.be/W2cGtJu_FzI The Texas Historical Commission (THC) announced last week that it has launched a trailer video for a 5-minute web movie about the tragic story of the Goliad Massacre. The trailer and upcoming full-length film will be shown using 360-degree video technology, giving fans of Texas history a new way to study and enjoy the historical content. The main THC…

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April 12, 2017

Unexpected Virtual Reality Use Cases

If you’ve been following virtual reality news at all, you already know that this technology is in the process of changing the way many industries work. For example, the world of gaming now has an entirely new way to dive into the action by allowing players to become part of the game. But virtual reality is not just changing gaming, the entertainment…

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April 10, 2017

Get To Know 900lbs: Jordan Black

Name: Jordan Black What do you do at 900lbs? I am an Interactive Developer for 900lbs of Creative What do you do for fun? I create games and interactive experiences for a wide variety of clients using only the best technology. I enjoy ancient, medieval, and architectural history, deep conversations, computer games, nature, archery, and canoeing. Favorite music? My…

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Blog Events PR

April 3, 2017

Cook Children’s VR Is “Dreamlike Journey”

https://www.youtube.com/watch?v=ETPE_DlKM00 Fort Worth hospital patients had the opportunity to step out of their hospital rooms Wednesday and into virtual worlds through virtual reality headsets. See original article by JULIA BATLLE at Dallas Innovates here Patients at Cook Children’s Medical Center took a journey to new and exciting places this week with the help of Dallas-based 900lbs of Creative. From scuba diving in…

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April 2, 2017

Virtual Reality Helps Provide Fun Escape For Sick Kids

An extended stay at the hospital for any child can be challenging when all the patient wants to do is get up and play. Kids at Cook Children's Medical Center in Fort Worth recently got a chance to take their minds off their illnesses with the help of virtual reality... See the rest of article and video at the Dallas…

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March 27, 2017

Cook Children’s Medical Center VR Experience

Ask any child and most of them will tell you they love hiking, biking, and even playing soccer. However, when you're a patient at Cook Children’s Medical Center in Fort Worth, most times leaving the hospital bed is a challenge. 900lbs of Creative is changing that. The Dallas experience design company and Cook Children’s Medical Center are teaming up to bring the ultimate…

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Blog PR

March 10, 2017

VR: Huge Investment Support Accelerates Innovations And Expands Application Scope

View the original press release from Frost & Sullivan here. LONDON, March 7, 2017 /PRNewswire/ -- The rapid growth of the virtual reality (VR) market is attracting substantial private and federal investments to innovative start-ups, mostly in the areas of video, services and solutions, games and apps. With technological advances and improvements in user experience, VR will become more ubiquitous in…

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Blog Case Study

March 9, 2017

The Nokia Connected Car App

If you're heading out to SXSW Interactive, March 10-19, 2017, you can catch our newest interactive experience. 900lbs of Creative was approached by Nokia to develop an all-in-one application for business travelers who use Hertz rental car services. The goal of the project was to provide any information the user may need in one easy-to-use app. What we created…

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March 6, 2017

900lbs Of Creative Brings Brands To Life Via Immersive Content

Photo: Michael Samples for Dallas Innovates By BY NICHOLAS SAKELARIS for Dallas Innovates. View original article here. As the name implies, 900lbs of Creative is a heavy hitter in the virtual and augmented reality world. The 15-person team has done work for the likes of the Dallas Cowboys, Hewlett-Packard Enterprise, and Vroom. It even has clients in Europe. Founder…

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February 15, 2017

Get To Know 900lbs: Hunter Scott

Name: Hunter Scott What do you do at 900lbs? I am interning as a Multimedia Developer. I am a jack of all trades and assist with designing artistic layouts, motion graphics, and editing & mixing sound implemented in our visual productions and applications. As an intern, I am eager to learn and help even if it is outside of my…

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February 7, 2017

Cool Augmented Reality Apps That Aren’t Pokemon GO

At 900lbs, we go crazy for interactive experiences that break the mold, especially augmented reality (AR) experiences. (For us, some of our favorite AR projects we've created include Vespa's Augmented Reality experience and the NCR Connected City Augmented Reality experience.) That's why we loved seeing the frenzy behind a little augmented reality app called Pokemon GO last year. Not only was…

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January 31, 2017

Get To Know 900lbs: Vu Francois

Name: Vu Francois What do you do at 900lbs? Interactive Design, Volunteer Guinea Pig What do you do for fun? First off, I'm a huge documentary film buff. I will watch practically anything, but the more fringe the film, the better. I also like to spontaneously travel. I've only been out of the country once, but I guess…

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January 30, 2017

The Next Marketing Frontier Or Bust, The Rise Of Social Virtual Reality

It’s no surprise that with the ever growing amount of investment, and a boomtown-esque emergence of players in the hardware segment, virtual reality has managed to open a new door into becoming the next social platform. With the emergence of this next generation of social media capabilities comes the omnipresent opportunity for marketing. Social VR is a movement beyond…

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January 27, 2017

Get To Know 900lbs: Mitchell Grigerek

Name: Mitchell Grigerek What do you do at 900lbs? Manager. Developer. Intern What do you do for fun? I've been working hard to get back into old hobbies such as painting, watercolor, drawing. Outside of art I enjoy movies, especially foreign films. I do play video games, when I have the free time for it. Games are even better…

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January 25, 2017

Part 2: Virtual Reality Headsets: Which One Is For You?

It’s 2017, a new year, and another tremendous growth opportunity for virtual reality and augmented reality. With advancements in eye-tracking technology, inside-out camera-based positional tracking, the implementation of add-on wireless capabilities for tethered headsets, and a push for lower price points, just like the preceding year, 2017 will continue to be a time of growth and technological innovation for virtual…

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January 12, 2017

900lbs And Cook Children’s Virtual Reality Event

In late March, 900lbs will be hosting a special event that will allow Cook Children's Hospital patients to experience virtual reality. 900lbs will be setting up virtual reality stations for the hospital's patients to enjoy. Some of the VR experiences will allow children to "leave" the hospital and go zip lining, scuba dive off the Florida Keys, hike Mt. Baldy or…

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Blog PR

January 6, 2017

A Virtual North Texas Is The Reality

Have you picked up your latest copy of NTX Magazine yet? There are several familiar faces in the North Texas virtual reality scene in their fall / winter 2016 issue. If you don't know, NTX Magazine is a publication of the North Texas Commission whose mission is to "collaborate with regional stakeholders to strengthen public-private alliances, advancing an economically vibrant region."…

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Blog Events

December 12, 2016

The Present And Future Of Virtual Reality Technology

Cole Wiser, Director of Interactive for 900lbs, shares with Creative Mornings DFW his road to becoming a virtual reality “expert” and the powerful, unexpected ways that this new technology is already being used. https://youtu.be/rU_N-1JWrYo