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June 21, 2022

900lbs Celebrates Juneteenth

One of our stellar 900lbs Digital Project Managers, Fee Gonzales, tells us what Juneteenth means to her.“My thoughts on this glorious day.. what does Juneteenth mean to me? On June 19th, 1865, over two years after President Lincoln declared all enslaved persons free, the union army troops marched to Galveston, Texas, to enforce the emancipation proclamation and free the last…

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March 17, 2022

900lbs 3D AR Holiday Card

INTRO & BLUE SKY IDEATION Around mid-November 2021, a few of the creatives were asked by Steve Deitz to create an engaging, impactful digital holiday gift for our wonderful clients with a very short runway and fast turnaround! Typically, we have focused internal R&D and research initiatives driven by small strike teams and we weave this work in-between billable projects.…

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January 17, 2022

The Future of AR

Since 900lbs’ first AR project for Vespa in 2014, we have experimented with how brands can utilize this technology to create memorable experiences for consumer and enterprise-facing brands alike. Determining what is real and what is just hype can often be difficult, so we sat down with Steven Billingslea, our Sr. Director of Interactive Development, to distinguish the facts from…

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October 18, 2021

Varjo – Strategic Hardware Partnership

900lbs is proud to announce its strategic partnership with mixed reality headset manufacturer, Varjo. From designing and engineering to training and simulation, Varjo gives us the capability to transform workflows across a broad range of industries. Some of the advanced technical features include integrated inside-out spatial tracking, pixel-perfect depth awareness through LiDAR, integrated hand and eye tracking, and low-latency video…

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April 14, 2021

Level 7 Immersive Art Installation Prototype

Local light artist and sculptor, Chris Lattanzio (http://chrislattanzio.com/), approached 900lbs to help him conceptualize and build a 15’ x 15’ prototype room for a large-scale, immersive art experience called Level 7. The “Space Elevator” prototype needed to paint the picture for important partners, investors and key stakeholders. Vistors entered The Space Elevator 15' x 15' immersive room through a fabricated…

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September 9, 2020

900lbs of Gamification

At 900lbs, we believe gamification is the best way to engage audiences, employees, and retain customer loyalty when creating unique interactive experiences. So, how can we create unique experiences that feel fun and not laborious? To help demystify this area of design, we have put together a fun overview. GAMIFICATION SIMPLIFIED Since 2013, the term “Gamification” has received a lot…

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July 14, 2020

What to Expect from Our Creative Process

At 900lbs we find that we produce the best results when we work hand-in-hand with our clients to overcome their business challenges. As our client, you can expect to be highly involved throughout the entire creative process from start to finish - but what does that really mean? Let’s break it down together. The typical 900lbs process includes five phases…

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June 4, 2020

900lbs Launches AWS Cloud Champion: Virtual Workplace Interactive Challenge

900lbs is excited to announce the launch of our newest web-based immersive experience, AWS Cloud Champion: Virtual Workplace Interactive Challenge. Working together with the AWS team, we created this uniquely gamified educational experience focused on cloud computing and remote productivity. Interested in taking the challenge? Play the AWS Cloud Champion: Virtual Interactive Challenge now for $50 in promotional AWS credit.…

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May 28, 2020

The New Realities of Customer Experience

In an age of social distancing & remote work (7 Minute Read) Customer experience initiatives take on many forms. How will physical spaces like Customer Experience Centers (CXCs) need to evolve and what human factors will be taken into consideration in order to maintain a safe environment? Great investments have been made in physical in-person engagement throughout the years. What…

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May 15, 2020

The 900lbs QuaranTEAM: Shows We Are Binging

While sheltering in place, our creative team has been finding tons of shows and movies to keep us entertained. Indulging in America’s favorite pastime - binge watching - has helped our team stay connected and creative, even if we are watching a docuseries about a polygamist tiger wrangler. From past favorities to new releases, here are a few shows and…

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May 7, 2020

The 900lbs QuaranTEAM: Reads That Keep Us Sane + Creative

As we all know, this quarantine has been, well...weird. Like most everyone else, our team at 900lbs has been working remotely during the pandemic. And, for all of us in the creative industry, isolation can be challenging. In order to ensure we keep our creative energy flowing, during the last few weeks, our team has been staying creative from home…

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April 13, 2020

Obstacles Becoming Opportunities

We wanted to share a special post from our CEO and Founder, Steve Deitz: As the CEO of 900lbs, I have been reflecting on how our company has successfully navigated uncertainty over the last 10 years. When my former co-founder and I started 900lbs, we saw an opportunity to transform the way businesses speak to audiences through large-scale visual storytelling.…

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March 31, 2020

Abilene Christian University recently interviewed 900lbs CEO, Steve Deitz, for its nationally acclaimed Collegiate Entrepreneurs Organization

After 4 years and a 25%-40% year-over-year growth stretch, Abilene Christian University recently welcomed 900lbs CEO, Steve Deitz, to come back and speak. The business journey had been action-packed since 2016 when ACU's Collegiate Entrepreneurs Organization had originally asked Steve to be interviewed in talk-show style format in front of 100+ students/faculty in the Griggs Center. Steve is originally from…

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May 21, 2020

The 900lbs QuaranTEAM: The Squad Who Games Together…

If you’ve ever had a conversation with us, or visited us at our North Dallas studio, you know that we’re a bunch of gamers. From PS4 to Nintendo Switch to traditional board games, our gaming game is pretty strong, and we bring that gaming knowledge and passion into our work in a big way. Many of our team members studied…

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March 4, 2020

900lbs Attends Digital Fight Club to Watch Local Ad Agency Execs Spar

On Wednesday, February 26th, we attended Digital Fight Club’s Marketing 2020 event at Granada Theater in Dallas, along with our Advisor, Jim Keyes . We had a blast at the event, networking with other agencies and Fortune 500 brands.(Check out the trailer for the event here.) The event allowed “Ten of the sharpest ad agency minds in North Texas spar…

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February 20, 2020

900lbs’ Advisor Visits with Royal Caribbean’s Symphony of the Seas Bridge Team

At 900lbs we are so very thankful to have trusted advisors who help guide our team as we continue to grow and produce amazing results for our clients. Recently, one of our advisors, Bill Doolittle and his wife, Pam, were vacationing on Symphony of the Seas for some relaxation and adventures. While on board, we were able to arrange for…

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February 18, 2020

ABOSG and IGDA Dallas 4th Annual Winter Party

The team here at 900lbs is always looking for ways to be involved in the community and ineract with other local creatives and developers. A couple of weeks ago we had the chance to do just that by joining IGDA Dallas and a A Bunch of Short Guys, a local non-profit animation guild established to foster a community of world-class…

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January 17, 2020

CES 2020 Recap: Celebrating the Future of Technology

Over the years, 900lbs has made our presence known at the Consumer Electronics Show, the largest global stage for technology. For us, it is a chance to interface with our Clients, engage strategic partnerships and immerse ourselves in research. For many of our Clients, the event is a giant-sized opportunity for them to showcase their latest innovative products, services and…

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January 7, 2020

900lbs Highlighted in Dallas Innovates Magazine

900lbs was highlighted four times in Dallas Innovates' recent print edition: The "Tech Talent Issue!" Our unique and super-creative office environment was showcased in the "Office Envy" section. Sitting next to photos of some of the largest organizations in DFW, IBM and Toyota, sits an image of an interactive and collaborative experience in our lab. (p. 20) "We Love Dogs In Dallas-Fort…

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December 18, 2019

900lbs of Holiday Cheer at DFW Airport

With the new year quickly approaching, 900lbs has been hard at work setting up and installing two interactives experiences at DFW Airport with an expedited turn-around. Our shared mission - to entertain travelers during the busy holiday season. In Terminal B, we launched an updated version of our white-label DFW Holiday VR game that premiered during DFW's Holiday Party last…

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December 11, 2019

Reflection: Career Development in Experiential Marketing and Interactive Development

At 900lbs, we have a lot of experience working with college students, and we believe in young professionals’ ability to innovate, solve problems, and create incredible experiences for our clients. In fact, our head of interactive development, Steven Billingslea, teaches game development at UT Dallas, and we frequently recruit or offer internships to students from UT Dallas, A&M Viz Dept,…

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November 26, 2019

900lbs Celebrates Friendsgiving

As another successful, action-packed year comes to a close, 900lbs celebrated with a scrumptious Friends-giving lunch. In keeping with the holiday spirit, Team Members started a coat and winter-wear donation drive to help support the community during the holiday season. Team Members donated their gently used coats and purchased hats, scarves, and gloves to help those in need stay warm as temperatures…

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November 18, 2019

Exploring Technology and Trends at the Gartner IT Symposium

Are you one of the 9,000 innovation leaders who attended Gartner IT Symposium/Xpo 2019? If you weren't able to make it - don't worry - we were there. Here is the 900lbs recap. (If you did attend, please drop me a note at zkidwell@900lbs.com. I'd love to connect and hear about your experience.) Gartner IT Symposium/Xpo 2019 is one of…

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October 25, 2019

900lbs Presents at the TMAC Smart Manufacturing Conference

On Tuesday, October 22nd, members of 900lbs team had the opportunity to attend and present at the TMAC Smart Manufacturing Conference. Angelica Ortiz, Experience Designer at 900lbs, presented on the topic of “Driving the Future of Manufacturing: Art of the Possible with Technology Powered By People”. During her presentation, she discussed three core challenges the manufacturing industry faces: skills gap,…

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October 2, 2019

900lbs Launches Hall of Heroes Touch Wall at McKinney ISD Stadium

Last year, McKinney ISD cut the ribbon with the opening of their brand new, 12,000 seat multi-use stadium. For opening season in the new stadium, 900lbs created energetic, impactful visual content for the stadium's video wall and ribbon boards, which you can read about here! As part of the pursuit to deliver fans with the best experience possible, Shawn Pratt, Athletic…

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September 26, 2019

900lbs Participates and Wins Royal Caribbean Hackathon Event

900lbs recently participated in Royal Caribbean’s Hackathon Event held September 22nd - 23rd at WeWork in Miami, Florida. Twelve teams from Royal Caribbean, including the 900lbs Safety Command Center team, participated in this 24-hour Hackathon Event. Team 900lbs consisted of Heather Jones (Director of Client Services), Steven Billingslea (Director of Interactive Development), Mitchell Massey (Sr. Producer and Strategist) and Ayana…

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September 12, 2019

900lbs Partners With Activision For GME Conference 2019

Activision is always a big part of the annual GameStop Store Leaders’ Conference, and for the last 8 years, the gaming giant has tapped the 900lbs visual content team to create a huge impact at the event. Every year, 900lbs partners with the Activision team to develop funny video parodies that not only celebrate the GameStop/Activision partnership and drive excitement…

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August 27, 2019

Immerse Yourself in The New DXC Partners Room

The 900lbs team recently launched a game-changing sales tool for DXC Technologies and their partner account executives. This newest installation in the DXC Technology Regional Briefing Center in Plano, TX leverages immersive theater technology and interactive content to increase customers’ understanding of DXC’s key differentiator: A vast partnership network comprise of over 200 industry-leading strategic and solution partners. The new…

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August 19, 2019

“Emerging Technologies Transforming Training in Manufacturing”

On Wednesday, August 7th, members of the 900lbs team had the opportunity to collaborate with TMAC for their August Learn @ Lunch event. Steven Billingslea, Interactive Development Director, presented to a room of manufacturing professionals on how emerging technologies, such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) are transforming training in manufacturing. The presentation focused on…

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August 13, 2019

900lbs Hosts Intern From Madrid

900lbs recently hosted Jaqueline Farrach, an international University student from Madrid, Spain, for a fun-filled 2-week internship. Our team was excited to immerse her in our development process and our team culture. Our goal was to show her the many ways in which 900lbs is creating results-driven, innovative interactive experiences for our clients. Jaqueline is interested in pursuing a career…

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August 8, 2019

“Using AI to Build Today’s and Tomorrow’s Leaders”

On Monday, August 5, 2019, the 900lbs team attended the CCJF (Charles C. Jackson Foundation) Annual Conference. This year, our client and friends at BSA Northern Star Council's Basecamp hosted the event. And, 900lbs was invited to be the keynote speaker. Mitchell Massey, Sr. Interactive Producer and Strategist for 900lbs, presented on the topic of “Using AI To Build Today’s…

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Picture of members of the International Visitor Leadership Program along with Steve Deitz

Blog

June 21, 2019

International Visitor Leadership Program visits 900lbs

Dallas is known to be one of the largest metropolitan areas in the Southern United States. With an economy that has grown increasingly over the years it has allowed even more opportunities for entrepreneurial innovation. Our city has built an inclusive entrepreneurial culture that recognizes diverse talent and promotes economic growth in our area, and 900lbs is proud to be…

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May 2, 2019

Perot Museum Social Science VR Experience

900lbs has been a part of the Dallas-based Perot Museum of Nature and Science since its inception in 2012. Our team at 900lbs created large-scale visual content and interactive elements for the largest exhibit in the Museum, The Run Exhibit. As the Museum has evolved over the years, 900lbs has designed several other exhibits and experiences in its halls as…

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Blog Case Study

February 12, 2019

DFW Holiday VR Challenge

The holidays can be stressful. With everything from travel to gifts on the brain, it can be easy to forget the very people who make it all possible. Dallas-Fort Worth International Airpor is the fourth busiest in the world and is responsible for nearly 1850 flights a day. With all this in mind, they take time every year to show…

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October 30, 2018

900lbs of Recycling

Water is great, but plastic bottles are some of the longest lasting and most harmful threats to the environment. Recycling and reusing are encouraged in our office, so installing a filtered bottle refilling station was a no-brainer. We’re proud to announce that 900lbs has officially kept 900 plastic bottles and counting out of landfills! We have a long way to…

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October 23, 2018

Get To Know 900lbs: Chhewie

Name: Chhewie What do you do at 900lbs? User Experience Designer What do you do for fun? I read comic books. Play video games. Karaoke with my friends. Play Pathfinder or Dungeons and Dragons. Go to the movies. If you didn’t grow up in Dallas, where? I was born and raised in Atlanta, GA. I came to Texas while I…

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October 18, 2018

Largest Jumbotron Videos in Texas High School Football

On August 31st, McKinney ISD opened the doors to its brand-new football stadium, a $70 million labor of love for the city and the district. In anticipation of the grand opening, 900lbs partnered with the MISD Athletic Department and Director Shawn Pratt to produce high-end, impactful visual content pieces for the stadium. With the MISD Stadium’s 12,000-person capacity and largest…

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Blog Events

October 2, 2018

The Bridge 10-Year Anniversary IMPACT Event

On September 20th, 2018, Dallas-based homeless recovery center, The Bridge, held their 10-year anniversary event, IMPACT, at The Bomb Factory. The gala was hosted by donors Nasiba and Thomas Hartland-Mackie and featured a performance by four-time Grammy Award nominated artist, Jewel. In addition to the fine food and entertainment for the guests, The Bridge was looking for an inspirational way to educate the patrons on their impact on the homeless community in Dallas and the wide variety of services they provide.…

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September 28, 2018

900lbs Featured in Dallas Innovates Extended Reality (XR) Article

900LBS EXTENDS THE EXPERIENCE On Wednesday, September 26, 900lbs was highlighted by Dallas Innovates as a leader in XR (Extended Reality). This is a great article, and we are honored to stand alongside 7-Eleven, Cinemark and Spacee! “Agility is crucial in this fast-paced business landscape, and this puts pressure on how a team designs.” View the article here: https://dallasinnovates.com/xr-4-north-texas-companies-extend-the-experience

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July 12, 2018

Interstate Batteries Trivia Showdown

Interstate Batteries, which operates a distributor network that supplies batteries and power solutions to over 200,000 dealers, recently reached out to 900lbs to develop a fun, interactive trivia game that could be showcased at the their Annual Distributors’ Conference in Long Beach, CA from June 7-11. The goal was to provide not only entertainment, but also to educate distributors on why National…

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June 7, 2018

Get To Know 900lbs: Alex Parker

Name:Alex Parker What do you do at 900lbs? I am a 2D/3D Artist. What do you do for fun? I love to rock climb, read German books, and pretend I know how to roller skate. If you didn’t grow up in Dallas, where? I grew up in Coppell (about 30 minutes from D-Town), and the Dallas skyline will always be…

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May 22, 2018

900lbs of BBQ

At 900lbs, we work hard. And, we play hard! We do our best to make sure that we balance opportunities to have some fun together. Sometimes it can be a challenge to have all of our team members at every event, since we are often on the road launching amazing new work for our clients. However, culture and team-building activities…

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May 21, 2018

Get To Know 900lbs: Jonathon Wigley

Name: Jonathon Wigley What do you do at 900lbs? I am a programmer and work with our team to build interactive solutions that we produce for our clients. What do you do for fun? I enjoy expanding my knowledge in video game development and playing video games. I also like watching anime and going to Cons. If you didn’t grow…

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Blog Events

May 14, 2018

Innovation Cocktail Party at NTT DATA

900lbs recently hosted an exclusive innovation gathering at NTT DATA’s new Collaboration Center on May 3, 2018. We invited clients, friends and colleagues from a diverse range of industries to join us as we celebrated a night of innovation, showcasing how 900lbs helps clients create immersive storytelling experiences that take customers on a journey that drives results. Together we enjoyed cocktails and catered fare…

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April 25, 2018

Check out the New Vive Pro VR Headset

At 900lbs, we're always staying ahead of the curve with the newest in emerging technologies. R&D is always happening in our studio. We recently got a shipment of the newest Vive Pro VR headsets! It is truly an exciting time as virtual reality gains more business use case applicability.

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Blog Uncategorized

April 6, 2018

Ross Tower Digital Content Wall

Ross Tower, a 45-story staple in downtown Dallas, recently went through a $20M makeover. "The state-of-the-art transformation brought connectivity to the building and infused technology where it was needed," Chuck Anderson, founder of Bandera Ventures, told the Dallas Business Journal. 900lbs of Creative was engaged by the HPI Real Estate team to design large-scale content and build out the technical…

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March 13, 2018

Perot Museum Climate Change Visual Storytelling

900lbs of Creative is thankful to have worked with the Perot Museum of Nature and Science since the inception of its new museum development in downtown Dallas in 2012. Through an initiative to redesign the Dynamic Earth Hall, the exhibits team at the museum recently engaged us to create a large-scale projection-based visual story focused on Climate Change. During our…

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February 19, 2018

Get To Know 900lbs: Kaitlyn Toney

Name: Kaitlyn Toney What do you do at 900lbs? My day consists of coffee (a must) as well as learning and applying new UX/UI Design skills (aka Junior Graphic Designer). What do you do for fun? If I could end each day by attending a live concert, I wouldn’t complain! If you didn’t grow up in Dallas, where? Southern California…

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Blog Events

February 6, 2018

Perot Museum Social Science Event: Experimental

What happens when you blend common substances like milk, soap, oil and acrylic paints? When blending these common substrates together they can form mesmerizing visuals. At 900lbs of Creative, we believe the only way to push ourselves creatively is to experiment. We recently participated in the Perot Museum of Nature and Science Social Science event. With a theme that we…

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Blog Case Study

December 11, 2017

Firestone & Robertson Distillery Hologram

In 2012, Leonard Firestone and Troy Robertson, hell-bent on crafting true Texas whiskeys, got together and formed Firestone & Robertson Distilling Co. After 5 years of incredible and undeniable growth and popularity surrounding it’s headline offering, TX Whiskey, the two embarked on a new project - expansion. This month, F&R will debut the largest whiskey distillery west of the Mississippi River: The Firestone & Robertson…