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June 21, 2017

Get To Know 900lbs: Zaq Dayton

Name: Zaq Dayton What do you do at 900lbs? Graphics / UI Design What do you do for fun? Probably just a hodgepodge of random things you can think of (and a few normal things). I have a problem with board games and have no more cabinet space for my collection. I've been known to sling the dice from time to time…
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BlogUncategorized
May 25, 2017

Cool Marketing and Tech Inspiration, Vol 2

Volume 2 of Cool Marketing and Technology News & Inspiration finds us with a cool mix of big spend marketing efforts, small scale interactive, Google using interactive metaphors and an update from Project Tango. Enjoy! Intel: History Comes Alive (China) Quick Hits: Through an unprecedented marriage of art, history and technology, history comes alive for generations across China. Attendees at…
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BlogUncategorized
May 22, 2017

Cool Marketing and Tech Inspiration, Vol 1

At 900lbs of Creative, we're often asked, "where do you get your inspiration?". We draw inspiration from everything, but we really like reading about badass stuff going in marketing, advertising and technology related news. Thus we present to you, "Cool Marketing and Technology News & Inspiration". Hopefully, these curated blog posts will inspire you as much as they inspire us.…
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BlogPR
May 10, 2017

Texas Historical Commission 360 Storytelling

https://youtu.be/W2cGtJu_FzI The Texas Historical Commission (THC) announced last week that it has launched a trailer video for a 5-minute web movie about the tragic story of the Goliad Massacre. The trailer and upcoming full-length film will be shown using 360-degree video technology, giving fans of Texas history a new way to study and enjoy the historical content. The main THC…
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Blog
April 12, 2017

Unexpected Virtual Reality Use Cases

If you’ve been following virtual reality news at all, you already know that this technology is in the process of changing the way many industries work. For example, the world of gaming now has an entirely new way to dive into the action by allowing players to become part of the game. But virtual reality is not just changing gaming, the entertainment…
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Blog
April 10, 2017

Get To Know 900lbs: Jordan Black

Name: Jordan Black   What do you do at 900lbs? I am an Interactive Developer for 900lbs of Creative   What do you do for fun?  I create games and interactive experiences for a wide variety of clients using only the best technology. I enjoy ancient, medieval, and architectural history, deep conversations, computer games, nature, archery, and canoeing.  Favorite music? My…
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BlogEventsPR
April 3, 2017

Cook Children’s VR Is “Dreamlike Journey”

https://www.youtube.com/watch?v=ETPE_DlKM00 Fort Worth hospital patients had the opportunity to step out of their hospital rooms Wednesday and into virtual worlds through virtual reality headsets. See original article by JULIA BATLLE at Dallas Innovates here  Patients at Cook Children’s Medical Center took a journey to new and exciting places this week with the help of Dallas-based 900lbs of Creative. From scuba diving in…
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BlogEventsPR
April 2, 2017

Virtual Reality Helps Provide Fun Escape For Sick Kids

An extended stay at the hospital for any child can be challenging when all the patient wants to do is get up and play. Kids at Cook Children's Medical Center in Fort Worth recently got a chance to take their minds off their illnesses with the help of virtual reality... See the rest of article and video at the Dallas…
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BlogEventsPR
March 27, 2017

Cook Children’s Medical Center VR Experience

Ask any child and most of them will tell you they love hiking, biking, and even playing soccer. However, when you're a patient at Cook Children’s Medical Center in Fort Worth, most times leaving the hospital bed is a challenge. 900lbs of Creative is changing that. The Dallas experience design company and Cook Children’s Medical Center are teaming up to bring the ultimate…
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BlogPR
March 10, 2017

VR: Huge Investment Support Accelerates Innovations And Expands Application Scope

View the original press release from Frost & Sullivan here. LONDON, March 7, 2017 /PRNewswire/ -- The rapid growth of the virtual reality (VR) market is attracting substantial private and federal investments to innovative start-ups, mostly in the areas of video, services and solutions, games and apps. With technological advances and improvements in user experience, VR will become more ubiquitous in…
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BlogCase Study
March 9, 2017

The Nokia Connected Car App

If you're heading out to SXSW Interactive, March 10-19, 2017, you can catch our newest interactive experience.   900lbs of Creative was approached by Nokia to develop an all-in-one application for business travelers who use Hertz rental car services. The goal of the project was to provide any information the user may need in one easy-to-use app. What we created…
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BlogPR
March 6, 2017

900lbs Of Creative Brings Brands To Life Via Immersive Content

Photo: Michael Samples for Dallas Innovates By BY NICHOLAS SAKELARIS for Dallas Innovates. View original article here.   As the name implies, 900lbs of Creative is a heavy hitter in the virtual and augmented reality world. The 15-person team has done work for the likes of the Dallas Cowboys, Hewlett-Packard Enterprise, and Vroom. It even has clients in Europe. Founder…
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Blog
February 15, 2017

Get To Know 900lbs: Hunter Scott

Name: Hunter Scott   What do you do at 900lbs? I am interning as a Multimedia Developer. I am a jack of all trades and assist with designing artistic layouts, motion graphics, and editing & mixing sound implemented in our visual productions and applications. As an intern, I am eager to learn and help even if it is outside of my…
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Blog
February 7, 2017

Cool Augmented Reality Apps That Aren’t Pokemon GO

At 900lbs, we go crazy for interactive experiences that break the mold, especially augmented reality (AR) experiences. (For us, some of our favorite AR projects we've created include Vespa's Augmented Reality experience and the NCR Connected City Augmented Reality experience.)   That's why we loved seeing the frenzy behind a little augmented reality app called Pokemon GO last year. Not only was…
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Blog
January 31, 2017

Get To Know 900lbs: Vu Francois

Name: Vu Francois   What do you do at 900lbs? Interactive Design, Volunteer Guinea Pig   What do you do for fun? First off, I'm a huge documentary film buff. I will watch practically anything, but the more fringe the film, the better. I also like to spontaneously travel. I've only been out of the country once, but I guess…
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Blog
January 30, 2017

The Next Marketing Frontier Or Bust, The Rise Of Social Virtual Reality

It’s no surprise that with the ever growing  amount of investment, and a boomtown-esque emergence of players in the hardware segment, virtual reality has managed to open a new door into becoming the next social platform. With the emergence of this next generation of social media capabilities comes the omnipresent opportunity for marketing.   Social VR is a movement beyond…
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Blog
January 27, 2017

Get To Know 900lbs: Mitchell Grigerek

Name: Mitchell Grigerek   What do you do at 900lbs? Manager. Developer. Intern   What do you do for fun?  I've been working hard to get back into old hobbies such as painting, watercolor, drawing. Outside of art I enjoy movies, especially foreign films. I do play video games, when I have the free time for it. Games are even better…
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Blog
January 25, 2017

Part 2: Virtual Reality Headsets: Which One Is For You?

It’s 2017, a new year, and another tremendous growth opportunity for virtual reality and augmented reality. With advancements in eye-tracking technology,  inside-out camera-based positional tracking, the implementation of add-on wireless capabilities for tethered headsets, and a push for lower price points, just like the preceding year, 2017 will continue to be a time of growth and technological innovation for virtual…
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BlogEventsPR
January 12, 2017

900lbs And Cook Children’s Virtual Reality Event

In late March, 900lbs will be hosting a special event that will allow Cook Children's Hospital patients to experience virtual reality. 900lbs will be setting up virtual reality stations for the hospital's patients to enjoy. Some of the VR experiences will allow children to "leave" the hospital and go zip lining, scuba dive off the Florida Keys, hike Mt. Baldy or…
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BlogPR
January 6, 2017

A Virtual North Texas Is The Reality

Have you picked up your latest copy of NTX Magazine yet? There are several familiar faces in the North Texas virtual reality scene in their fall / winter 2016 issue. If you don't know, NTX Magazine is a publication of the North Texas Commission whose mission is to "collaborate with regional stakeholders to strengthen public-private alliances, advancing an economically vibrant region."…
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BlogEvents
December 12, 2016

The Present And Future Of Virtual Reality Technology

Cole Wiser, Director of Interactive for 900lbs, shares with Creative Mornings DFW his road to becoming a virtual reality “expert” and the powerful, unexpected ways that this new technology is already being used. https://youtu.be/rU_N-1JWrYo
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BlogEventsPR
December 6, 2016

900lbs Will Speak At Exhibitor Live In Las Vegas

"EXHIBITORLIVE is the exhibit industry's premier educational event for corporate trade show exhibit and event marketing professionals, and it is renowned for exceptional speakers and presentations," said Dee Silfies, Chief Learning Strategist, EXHIBITOR Learning Events. The 29th Annual Conference for Trade Show and Corporate Event Professionals will be held March 12 - 16, 2017 in Mandalay Bay, Las Vegas. Watch…
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BlogPR
November 22, 2016

What’s On The Horizon For VR? Reel FX, 900lbs Of Creative Leaders Give Their Thoughts

Market experts say virtual reality could become a $38 billion industry by 2026. Virtual reality is still in its infancy, but market experts say the technology could become a $38 billion industry by 2026. That’s according to a recent Greenlight Insights study as reported by MediaPost. That doesn’t mean VR headsets will be in every home by Christmas 2017 or 2018.  The…
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BlogEventsPR
November 17, 2016

ACU Griggs Center CEO Series: Steve Deitz

Thank you to Abilene Christian University’s nationally-acclaimed CEO Series and their Entrepreneur Student Group. Our CEO Steve Deitz was honored to be interviewed in front of 150+ students/faculty in Abilene. Catch Steve's interview on ACU's GriggsCenter YouTube page:   https://www.youtube.com/watch?v=vxyjMw9w2RA
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BlogEventsPR
November 17, 2016

11.18.16 Hosting Creative Mornings

Join us as we host Creative Mornings Dallas on Friday Nov. 18 from 8:30am-10am cst. Be one of the first people to see our new re-designed space, hear what our Director of Interactive Cole Wiser has to say about the future of Virtual Reality and connect with other awesome creative individuals! Tickets are sold out but join the waitlist now.…
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BlogPR
October 24, 2016

900lbs Of Creative Debuts Virtual Reality Goalkeeper Game For MLS’ FC Dallas

See the original article by S. Garrett Shaw on SportTechie here. 900lbs of Creative debuted its own virtual reality goalie simulation game for Major League Soccer’s FC Dallas. The game immerses a user in a penalty shootout situation from the viewpoint of the goalie. Using infrared sensors, the game tracks the user’s movements in real-time as they dive across the goal to block…
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BlogPR
October 19, 2016

900lbs Of Creative VR Soccer Game Puts You In Goal

View original article by NICHOLAS SAKELARIS on OCT 17, 2016 for Dallas Innovates here.  The FC Dallas Goalie Simulation game is the first of its kind for the HTC Vive headset. A new virtual reality game puts gamers in the goalie box blocking penalty shots to save the day. Dallas-based 900lbs of Creative calls it the FC Dallas Goalie Simulation game, the first…
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BlogPR
October 19, 2016

900lbs Of Creative Launches FC Dallas VR Experience

View original article by Sophie Hatch on October 17th, 2016 on Launch DFW here. On October 8th, 900lbs of Creative debuted their industry-first virtual reality goalie simulation for Major League Soccer’s FC Dallas team. This took place at FC Dallas’ exclusive “Meet The Team” event at Toyota Stadium. At the event, fans were able to experience an “industry-first” game with the…
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BlogPR
October 19, 2016

900lbs Of Creative: Creating Unique Virtual Experiences

By Rebeca Easton on October 5th, 2016 on Launch DFW VR technology is on the rise in the Dallas/Fort Worth area and many companies from advertisers to game devs are jumping on the VR train. One company, 900lbs of creative, aims to provide viewers with incredible virtual and augmented reality experiences. They have been covered by a host news sites such…
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BlogPR
October 17, 2016

Virtual Reality Gives FC Dallas Fans The Chance To Be A Goalkeeper

View original article in the Dallas Business Journal by Evan Hoopfer here.  As virtual and augmented reality become more mainstream, FC Dallas announced this past weekend it was unveiling a virtual reality experience that allows users to test their skills as a goalkeeper.  The team partnered with local creative agency 900lbs of Creative for the project, a firm based in…
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BlogEventsPR
October 13, 2016

900lbs Debuts Virtual Reality Goalkeeper Game At FC Dallas Event

  On October 8, 2016, at FC Dallas’ Meet the Team event, our team proudly debuted an industry-first virtual reality goalie simulation on the HTC Vive. And, energy was high as the crowd eagerly awaited their turn in line to experience the game!   https://vimeo.com/187196750#t=0s Using industry-leading game development software, our team was able to create a fully immersive soccer…
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BlogPR
October 12, 2016

900lbs Of Creative Launches New FC Dallas Virtual Reality Experience

900lbs of Creative debuted an industry-first virtual reality goalie simulation on the HTC Vive for Major League Soccer’s FC Dallas team on October 8th at FC Dallas’ exclusive Meet The Team event at Toyota Stadium.   Using industry leading game development software, the 900lbs team has created a fully immersive soccer arena of the future. This infrared-based interactive VR game…
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Blog
October 11, 2016

Get To Know 900lbs: Richard Winn

Name: Richard Winn   What do you do at 900lbs? I am a Visual Content Producer, with my main focus being on Traditional Video.   What do you do for fun?  I don't do it as much as I use to but I rollerblade. Like handrails and ramps. Stuff like that. I also play Playstation 4 quite a bit. I am…
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BlogEventsPR
October 3, 2016

Speaking Human Innovation Science At AMA Houston’s Marketing Edge

When you think about the idea of activating disruptive thinking with a dynamic audience of corporate marketers, agency strategists, + everyone in between, you experience AMA Houston’s Marketing Edge.   The event included 34 forward-thinking minds from across the country to share insights + provide tools to activate a critical ripple in a time when everything is evolving at an…
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BlogEvents
September 27, 2016

Steve Deitz To Speak At ACU’s Grigg’s Center Entrepreneur Speaker Series

Steve Deitz, 900lbs' CEO, will be a guest speaker at Abilene Christian University's Grigg's Center for Entrepreneurship and Philanthropy speaker series on October 5, 2016 at 11am.   Steve Deitz is the President and Creative Director of Dallas based design studio, 900lbs of Creative, a collective of animation, video and interactive artists who design experiences for a diverse range of events…
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BlogEvents
September 19, 2016

Brad Rossacci To Speak At Marketing Edge 2016

Brad Rossacci, Director of Innovation for 900lbs, will be speaking at this year's Marketing Edge 2016, an AMA Houston conference. Marketing Edge 2016 is a conference about forward thinking marketing. According to the conference's website, "AMA Houston has invited 34 forward-thinking marketers from across the country and the Houston region to share insights and provide tools to help you gain…
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BlogPR
September 15, 2016

900lbs, Vroom Unveil Virtual Reality Auto Showroom

View the original article here at DallasInnovates.com   900lbs of Creative had to develop new filming and production techniques to create the first phase of this multiphase project. Vroom and 900lbs of Creative have created a virtual reality showroom in pop-up stores. BY LANCE MURRAY • SEP 13, 2016 Dallas-based 900lbs of Creative and national online car retailer Vroom have…
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BlogPR
September 13, 2016

Dallas Company Evolves Future Of Retail With Immersive Virtual Reality Car Showroom

900lbs of Creative and Vroom roll out first-of-its-kind VR showroom.   https://vimeo.com/182099236 900lbs of Creative (www.900lbs.com), an innovation lab and marketing studio that utilizes emerging technology to create one-of-a-kind wow experiences, and Vroom, the national online car retailer generating over $1 billion in revenue, enhance the car buying process and help evolve the future of retail by creating a fully…
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Blog
September 6, 2016

Hacking The Decision Making Process With Virtual Reality

What components make up a lucrative marketing or advertising campaign? How can we be certain that a billboard, YouTube video, or video playing on the Dallas Cowboys' jumbotron, will positively influence the way consumers feel about a brand, product, or service? Are consumers getting tired of the same old advertising interrupting their lives? The most successful marketing and advertising efforts influence consumers (specifically…
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Blog
August 30, 2016

Virtual Reality Headsets: Which One Is For You?

If we’re talking Chinese Zodiac, 2016 is the year of the Monkey, and if we’re talking wearable technology, 2016 is the year of virtual and augmented reality headsets. If you’re new to the game, check out our old blog post which explains the similarities and differences between virtual and augmented reality.   Because this wearable tech is still in the…
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Blog
August 23, 2016

Sales And Marketing With Virtual Reality

As virtual reality grows more popular, more intertwined into our society and general public, the way businesses market and sell to their customers will change drastically. Consumers want to have the best, most exciting experience possible, so what better way to give them what they want than to alter their reality, or completely immerse them into a new one all…
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Blog
August 18, 2016

Get To Know 900lbs: Graham Lumley

Name: Graham Lumley   What do you at 900lbs? I am another one of the marketing interns. My responsibilities involve coordinating all of 900lbs’ social media, researching and writing blog posts for the website, filming and stitching together 360 video, and more. It really depends on the day.   What do you do for fun? I like discovering new music,…
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BlogPR
August 16, 2016

Local Innovation Lab Partners With City Of Dallas For Virtual Reality Experience

By Chastiny Lewis on August 1st, 2016 View the original post here at LaunchDFW.   A post on social media last week mentioned that 900lbs of Creative has partnered up with the Dallas Convention & Visitors Bureau to work on a virtual reality campaign for the city. Few details have been released about what this new Dallas campaign will look like, but…
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Blog
August 16, 2016

How Virtual Reality Will Impact Social Media

In a few short years, social media will evolve how humans interact with each other - yet again. There are the social media of the past, like MySpace and America Online, and we have our current social media, obviously Facebook, Twitter, Instagram, and Snapchat. Sometimes these websites and apps can occupy several hours of a person’s entire day.   All…
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BlogPR
August 9, 2016

Online Car Retailer Vroom Launches First VR-Based Auto Showroom

Read the original article here in Marketing Land. Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend. Barry Levine on August 4, 2016 at 4:47 pm A test drive in Vroom’s VR car showroom The shop-in-your-pajamas revolution is hitting a new milestone, with the launch of the…
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Blog
August 9, 2016

The Difference Between Virtual Reality & Augmented Reality

In the world of emerging technology, virtual and augmented reality are taking the entertainment and marketing industries by storm. At 900lbs, most (if not all) of our projects involve some sort of alteration of reality. Experiential design jargon is casually thrown around our innovation studio quite often, so it’s easy to forget that this stuff needs explaining if you haven’t…
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BlogPR
August 2, 2016

This Company Wants To Sell You Cars In Virtual Reality

View original article at Fortune.com. Online used-car retailer Vroom is opening VR showrooms in four cities. It used to be that anyone interested in buying a used car would have to visit a dealership and chum it up with insistent salespeople. With the advent of virtual reality, however, it may not be long until people can simply strap on headsets…
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Blog
July 28, 2016

Get To Know 900lbs: Felix Lou

Name:  Felix Lou   What do you at 900lbs? I am one of the production interns, so I help out with production/post production of 360 video and virtual reality content. Mainly I am learning to use the new tool for stitching together and editing 360 video.   What do you do for fun? I like playing basketball and watching movies…
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BlogPR
July 18, 2016

Virtual Reality Gives Glimpse Of A Future Dallas

View original article at NBC DFW.   One organization believes the future is now for Dallas' historic West End, and they're using virtual reality to give residents a preview of a smart Dallas. "We wanted to take the user into the West End to give them a virtual tour and a virtual experience of what DIA's living lab is all about in…
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Blog
July 21, 2016

Get To Know 900lbs: Meghan Harshaw

Name: Meghan Harshaw   What do you at 900 lbs? I’m a marketing intern, which pretty much means I do anything that needs to be done. This ranges from working on Photoshop, to putting together videos on Premiere, to picking up supplies for the office and keeping up with the blog and social media accounts.   What do you do…
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