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November 15, 2017

FriscoVania 2017 – Haunted Virtual Reality Experience

On October 21st, Toyota Stadium in Frisco, TX was transformed into the family-friendly Dia de los Muertos themed halloween event, FriscoVania. The event is a relatively new event to DFW, helmed by the Hunt Family, owners of local MLS team FC Dallas, and has already become a staple of the holiday calendar. FriscoVania approached 900lbs to find away we could…
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BlogEventsPR
October 12, 2017

Texas Children’s Hospital VR Experience

900lbs has helped Texas Children's Hospital (West Campus) in Houston reimagine the patient experience through the utilization of VR! We are thankful to take sick children in the hospital far out of context and put a smile on their faces with a tool like VR. The experience transported patients and staff from the hospital play room into a futuristic soccer…
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BlogPR
June 22, 2017

Dallas Business Journal’s 40u40

As part of The Dallas Business Journal's 2017 class of Top 40 under 40 business leaders in Dallas, our CEO / Founder Steve Deitz had fun filling out a profile for the DBJ. Below is a short excerpt of his profile. So, read on and get to know Steve Deitz. 40 UNDER 40 Q&A Twitter handle: @SteveDeitz Hometown: The tiny town…
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BlogPR
May 10, 2017

Texas Historical Commission 360 Storytelling

https://youtu.be/W2cGtJu_FzI The Texas Historical Commission (THC) announced last week that it has launched a trailer video for a 5-minute web movie about the tragic story of the Goliad Massacre. The trailer and upcoming full-length film will be shown using 360-degree video technology, giving fans of Texas history a new way to study and enjoy the historical content. The main THC…
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BlogEventsPR
April 3, 2017

Cook Children’s VR Is “Dreamlike Journey”

https://www.youtube.com/watch?v=ETPE_DlKM00 Fort Worth hospital patients had the opportunity to step out of their hospital rooms Wednesday and into virtual worlds through virtual reality headsets. See original article by JULIA BATLLE at Dallas Innovates here  Patients at Cook Children’s Medical Center took a journey to new and exciting places this week with the help of Dallas-based 900lbs of Creative. From scuba diving in…
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BlogEventsPR
April 2, 2017

Virtual Reality Helps Provide Fun Escape For Sick Kids

An extended stay at the hospital for any child can be challenging when all the patient wants to do is get up and play. Kids at Cook Children's Medical Center in Fort Worth recently got a chance to take their minds off their illnesses with the help of virtual reality... See the rest of article and video at the Dallas…
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BlogEventsPR
March 27, 2017

Cook Children’s Medical Center VR Experience

Ask any child and most of them will tell you they love hiking, biking, and even playing soccer. However, when you're a patient at Cook Children’s Medical Center in Fort Worth, most times leaving the hospital bed is a challenge. 900lbs of Creative is changing that. The Dallas experience design company and Cook Children’s Medical Center are teaming up to bring the ultimate…
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BlogPR
March 10, 2017

VR: Huge Investment Support Accelerates Innovations And Expands Application Scope

View the original press release from Frost & Sullivan here. LONDON, March 7, 2017 /PRNewswire/ -- The rapid growth of the virtual reality (VR) market is attracting substantial private and federal investments to innovative start-ups, mostly in the areas of video, services and solutions, games and apps. With technological advances and improvements in user experience, VR will become more ubiquitous in…
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BlogPR
March 6, 2017

900lbs Of Creative Brings Brands To Life Via Immersive Content

Photo: Michael Samples for Dallas Innovates By BY NICHOLAS SAKELARIS for Dallas Innovates. View original article here.   As the name implies, 900lbs of Creative is a heavy hitter in the virtual and augmented reality world. The 15-person team has done work for the likes of the Dallas Cowboys, Hewlett-Packard Enterprise, and Vroom. It even has clients in Europe. Founder…
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BlogEventsPR
January 12, 2017

900lbs And Cook Children’s Virtual Reality Event

In late March, 900lbs will be hosting a special event that will allow Cook Children's Hospital patients to experience virtual reality. 900lbs will be setting up virtual reality stations for the hospital's patients to enjoy. Some of the VR experiences will allow children to "leave" the hospital and go zip lining, scuba dive off the Florida Keys, hike Mt. Baldy or…
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BlogPR
January 6, 2017

A Virtual North Texas Is The Reality

Have you picked up your latest copy of NTX Magazine yet? There are several familiar faces in the North Texas virtual reality scene in their fall / winter 2016 issue. If you don't know, NTX Magazine is a publication of the North Texas Commission whose mission is to "collaborate with regional stakeholders to strengthen public-private alliances, advancing an economically vibrant region."…
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BlogEventsPR
December 6, 2016

900lbs Will Speak At Exhibitor Live In Las Vegas

"EXHIBITORLIVE is the exhibit industry's premier educational event for corporate trade show exhibit and event marketing professionals, and it is renowned for exceptional speakers and presentations," said Dee Silfies, Chief Learning Strategist, EXHIBITOR Learning Events. The 29th Annual Conference for Trade Show and Corporate Event Professionals will be held March 12 - 16, 2017 in Mandalay Bay, Las Vegas. Watch…
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BlogPR
November 22, 2016

What’s On The Horizon For VR? Reel FX, 900lbs Of Creative Leaders Give Their Thoughts

Market experts say virtual reality could become a $38 billion industry by 2026. Virtual reality is still in its infancy, but market experts say the technology could become a $38 billion industry by 2026. That’s according to a recent Greenlight Insights study as reported by MediaPost. That doesn’t mean VR headsets will be in every home by Christmas 2017 or 2018.  The…
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BlogEventsPR
November 17, 2016

ACU Griggs Center CEO Series: Steve Deitz

Thank you to Abilene Christian University’s nationally-acclaimed CEO Series and their Entrepreneur Student Group. Our CEO Steve Deitz was honored to be interviewed in front of 150+ students/faculty in Abilene. Catch Steve's interview on ACU's GriggsCenter YouTube page:   https://www.youtube.com/watch?v=vxyjMw9w2RA
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BlogEventsPR
November 17, 2016

11.18.16 Hosting Creative Mornings

Join us as we host Creative Mornings Dallas on Friday Nov. 18 from 8:30am-10am cst. Be one of the first people to see our new re-designed space, hear what our Director of Interactive Cole Wiser has to say about the future of Virtual Reality and connect with other awesome creative individuals! Tickets are sold out but join the waitlist now.…
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BlogPR
October 24, 2016

900lbs Of Creative Debuts Virtual Reality Goalkeeper Game For MLS’ FC Dallas

See the original article by S. Garrett Shaw on SportTechie here. 900lbs of Creative debuted its own virtual reality goalie simulation game for Major League Soccer’s FC Dallas. The game immerses a user in a penalty shootout situation from the viewpoint of the goalie. Using infrared sensors, the game tracks the user’s movements in real-time as they dive across the goal to block…
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BlogPR
October 19, 2016

900lbs Of Creative VR Soccer Game Puts You In Goal

View original article by NICHOLAS SAKELARIS on OCT 17, 2016 for Dallas Innovates here.  The FC Dallas Goalie Simulation game is the first of its kind for the HTC Vive headset. A new virtual reality game puts gamers in the goalie box blocking penalty shots to save the day. Dallas-based 900lbs of Creative calls it the FC Dallas Goalie Simulation game, the first…
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BlogPR
October 19, 2016

900lbs Of Creative Launches FC Dallas VR Experience

View original article by Sophie Hatch on October 17th, 2016 on Launch DFW here. On October 8th, 900lbs of Creative debuted their industry-first virtual reality goalie simulation for Major League Soccer’s FC Dallas team. This took place at FC Dallas’ exclusive “Meet The Team” event at Toyota Stadium. At the event, fans were able to experience an “industry-first” game with the…
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BlogPR
October 19, 2016

900lbs Of Creative: Creating Unique Virtual Experiences

By Rebeca Easton on October 5th, 2016 on Launch DFW VR technology is on the rise in the Dallas/Fort Worth area and many companies from advertisers to game devs are jumping on the VR train. One company, 900lbs of creative, aims to provide viewers with incredible virtual and augmented reality experiences. They have been covered by a host news sites such…
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BlogPR
October 17, 2016

Virtual Reality Gives FC Dallas Fans The Chance To Be A Goalkeeper

View original article in the Dallas Business Journal by Evan Hoopfer here.  As virtual and augmented reality become more mainstream, FC Dallas announced this past weekend it was unveiling a virtual reality experience that allows users to test their skills as a goalkeeper.  The team partnered with local creative agency 900lbs of Creative for the project, a firm based in…
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BlogEventsPR
October 13, 2016

900lbs Debuts Virtual Reality Goalkeeper Game At FC Dallas Event

  On October 8, 2016, at FC Dallas’ Meet the Team event, our team proudly debuted an industry-first virtual reality goalie simulation on the HTC Vive. And, energy was high as the crowd eagerly awaited their turn in line to experience the game!   https://vimeo.com/187196750#t=0s Using industry-leading game development software, our team was able to create a fully immersive soccer…
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BlogPR
October 12, 2016

900lbs Of Creative Launches New FC Dallas Virtual Reality Experience

900lbs of Creative debuted an industry-first virtual reality goalie simulation on the HTC Vive for Major League Soccer’s FC Dallas team on October 8th at FC Dallas’ exclusive Meet The Team event at Toyota Stadium.   Using industry leading game development software, the 900lbs team has created a fully immersive soccer arena of the future. This infrared-based interactive VR game…
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BlogEventsPR
October 3, 2016

Speaking Human Innovation Science At AMA Houston’s Marketing Edge

When you think about the idea of activating disruptive thinking with a dynamic audience of corporate marketers, agency strategists, + everyone in between, you experience AMA Houston’s Marketing Edge.   The event included 34 forward-thinking minds from across the country to share insights + provide tools to activate a critical ripple in a time when everything is evolving at an…
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BlogPR
September 15, 2016

900lbs, Vroom Unveil Virtual Reality Auto Showroom

View the original article here at DallasInnovates.com   900lbs of Creative had to develop new filming and production techniques to create the first phase of this multiphase project. Vroom and 900lbs of Creative have created a virtual reality showroom in pop-up stores. BY LANCE MURRAY • SEP 13, 2016 Dallas-based 900lbs of Creative and national online car retailer Vroom have…
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BlogPR
September 13, 2016

Dallas Company Evolves Future Of Retail With Immersive Virtual Reality Car Showroom

900lbs of Creative and Vroom roll out first-of-its-kind VR showroom.   https://vimeo.com/182099236 900lbs of Creative (www.900lbs.com), an innovation lab and marketing studio that utilizes emerging technology to create one-of-a-kind wow experiences, and Vroom, the national online car retailer generating over $1 billion in revenue, enhance the car buying process and help evolve the future of retail by creating a fully…
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BlogPR
August 16, 2016

Local Innovation Lab Partners With City Of Dallas For Virtual Reality Experience

By Chastiny Lewis on August 1st, 2016 View the original post here at LaunchDFW.   A post on social media last week mentioned that 900lbs of Creative has partnered up with the Dallas Convention & Visitors Bureau to work on a virtual reality campaign for the city. Few details have been released about what this new Dallas campaign will look like, but…
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BlogPR
August 9, 2016

Online Car Retailer Vroom Launches First VR-Based Auto Showroom

Read the original article here in Marketing Land. Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend. Barry Levine on August 4, 2016 at 4:47 pm A test drive in Vroom’s VR car showroom The shop-in-your-pajamas revolution is hitting a new milestone, with the launch of the…
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BlogPR
August 2, 2016

This Company Wants To Sell You Cars In Virtual Reality

View original article at Fortune.com. Online used-car retailer Vroom is opening VR showrooms in four cities. It used to be that anyone interested in buying a used car would have to visit a dealership and chum it up with insistent salespeople. With the advent of virtual reality, however, it may not be long until people can simply strap on headsets…
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BlogPR
July 18, 2016

Virtual Reality Gives Glimpse Of A Future Dallas

View original article at NBC DFW.   One organization believes the future is now for Dallas' historic West End, and they're using virtual reality to give residents a preview of a smart Dallas. "We wanted to take the user into the West End to give them a virtual tour and a virtual experience of what DIA's living lab is all about in…
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BlogPR
August 3, 2016

​After Pokemon Go Success, Dallas Companies See Bright Future Ahead

by Paul Wedding See the full article here at the Dallas Business Journal. Whether you’ve been playing it or not, you’ve at least seen it around you. It’s practically impossible to avoid. Millions of people from small children to adults in their 30s and 40s have had their eyes glued to Nintendo’s first mobile augmented reality game, Pokemon Go. After being…
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BlogPR
May 23, 2016

Meet The Company Behind The Perot Museum’s T-Rex Race

View original article at Dallas Business Journal. When your first client is the Dallas Mavericks, that's probably a sign of good things to come. 900lbs of Creative — an innovation lab and creative marketing studio based in the Bishop Arts District, founded by Steve Deitz and Josh Bray in 2008 — has clients including Frito-Lay, Boy Scouts of America, the Dallas…
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BlogPR
May 17, 2016

DIA, 900lbs Of Creative Partner On West End

View original article at Dallas Innovates. 900lbs OF CREATIVE WILL SUPPORT DIA’S EFFORTS BY UTILIZING VIRTUAL REALITY TECHNOLOGY   The talent being dedicated to the bringing the vision for Dallas’ West End District took a major step forward with Tuesday’s announcement that 900lbs of Creative and the Dallas Innovation Alliance have formed a strategic partnership.   900lbs of Creative said it…
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BlogPR
May 26, 2016

900lbs Brings New Life To Boy Scouts of America Brand

View original article at Quick Tap Survey. It wasn’t until the Boy Scouts of America sought recruiting help from marketing agency 900lbs of Creative that they realized how much their brand needed a makeover. “The Boy Scouts of America approached us because they needed to reach today’s young audience,” says 900lbs technical director Cole Wiser. “They’re looked at as an old brand and we were…
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BlogPR
May 11, 2016

Boy Scouts Of America Virtual Reality 360 Video Experience

It’s been close to two years since the Boy Scouts of America (BSA) came to us with a problem: Kids don’t know what it’s like to be a Boy Scout until they are actually in the Boy Scouts. With a new generation of “digital natives” growing up, organizations have to speak the digital language in order to get this new…
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BlogPR
May 16, 2016

Dallas Innovation Advocates Announce Two Strategic Partnerships

View the original article at D Magazine. The DIA, DEC, and Tech Wildcatters make big announcements to support the community. The Dallas Innovation Alliance, the Dallas Entrepreneur Center, Tech Wildcatters and Comerica Bank have recently entered into respective strategic partnerships that will help spur innovation within Dallas. The two announcements were made Monday morning. The Dallas Entrepreneur Center has linked…
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BlogPR
May 17, 2016

900lbs To Bring Smart City Experience To Life For Dallas Innovation Alliance Through Virtual Reality

900lbs of Creative, an innovation lab that utilizes emerging technology to create one-of-a-kind experiences, announced a strategic partnership with the Dallas Innovation Alliance (DIA) to bring the vision for Dallas’ West End District to life. The DIA is a 501C(3) Public-Private Partnership dedicated to the design and execution of a smart city strategy for Dallas, with initial efforts focused on…
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BlogPR
August 3, 2016

Dallas’ Rapidly Changing Ecosystem

I blew the dust out of my game cartridge and shoved it back into the classic Nintendo system for another round of Techmo Bowl battles. Bang! My father knocked on the door and asked, “are you boys excited to hit the road shortly?!” My 8-year-old hand flew through the air as I high-fived my little brother. Booooom! We were about…
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BlogPR
April 11, 2016

Creative Computing, 900lbs And The G.I. Bill

View original article at SMU Meadows. David Smith enrolled at SMU after 20 years in the military. With undergrad and graduate degrees in aeronautical science already in hand, the former helicopter pilot is now pursuing art and creative computing degrees at SMU Meadows, thanks to the G.I. Bill. There is a fireman’s pole in the middle of the office. The walls…
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BlogPR
September 23, 2014

Virtual Reality Zip Line Helps Suburban Chicago Council Recruit More Scouts

View original article by Gretchen Sparling at Bryan on Scouting. What’s one way to recruit more Scouts? Virtual reality, according to the Northwest Suburban Council in Illinois. Instead of simply telling prospective Scouts and parents about the exciting experiences awaiting youth in Scouting, the council partnered with 900lbs of Creative, an experiential marketing company, to showcase a “High Adventure Base…
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BlogPR
May 5, 2015

Storyboard Magazine

Big thanks to Storyboard Magazine & the great folks at Visual Media Alliance for publishing this new article on 900lbs. It is an honor & we really appreciate the opportunity to discuss some of the latest in the interactive/experiential marketing space!
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BlogPR
January 4, 2013

Dallas Life: Steve Deitz Thinks In Multimedia, Whether For Museums Or The Mavericks’ Jumbotron

View original post at Dallas News. We live in a visual world of 3-D graphic design and interactive images. Artist Steve Deitz, 35, of Dallas is one of the innovators creating over-the-top marketing, museum exhibits and video clips like the ones on the Dallas Mavericks’ Jumbotron. It’s interesting to trace how Deitz’s creative mind evolved. The son of a U.S.…
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BlogPR
March 7, 2013

Mavericks’ Beards Debut In ‘Dirk Dynasty’

Mavericks get a glimpse at what their bearded future might look like if they don't reach .500. View original article at FS Southwest. The Dallas Mavericks have vowed not to shave their beards until the team reaches .500. Well, if the Mavericks can't achieve that goal by the end of the season, we might have a glimpse at what their…
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