A good idea starts with a vision. The problem with that vision, is it can often be singular and personal; one that can’t be seen by others. This is where we believe concept art has its greatest importance: telling the story of that vision. Obviously, concept art derives its name from providing insight into a concept, but we see it as more than just that. With its most popular use in film, we use concept art as a partner with that vision, operating with the thought that a good idea must have good concept art, and good concept art must have a good idea.