Cool Marketing and Tech Inspiration, Vol 1
by 900lbs of Creative
At 900lbs of Creative, we’re often asked, “where do you get your inspiration?”. We draw inspiration from everything, but we really like reading about badass stuff going in marketing, advertising and technology related news. Thus we present to you, “Cool Marketing and Technology News & Inspiration”. Hopefully, these curated blog posts will inspire you as much as they inspire us. If what you see inspires you, let us know. Or, if you know of something even better, please leave us a comment! We’re always up for learning new things.
Meanwhile…In South Korea: LG’s Airport Robot Will Get You to Your Gate On Time
Quick Hits:
LG has developed a new robot to make airports feel less impersonal and more … human. It glides around, helping passengers find the right gate. The Airport Guide Robot will debut at Seoul’s Incheon International Airport this year.
Quotables:
“On stage at CES, David VanderWaal, VP-Marketing for LG Electronics in the U.S., popped his airplane boarding pass into a slot on the robot; she read off the gate number, told him the distance to get there and how long it would take to walk there.”
Full Article (and Video):
http://creativity-online.com/work/lg-lg-airport-guide-robot/50494
Footlocker Pop-Up “Shoe Museum” Stores
Quick Hits:
Footlocker turned various stores into shoe “museums” by providing audio tours that gave shoppers the stories behind the kicks.
Quotables:
“Content on the “audio tours” includes interviews with influential figures in sneaker culture, such as designers, journalists and athletes, talking about the cultural significance, inspiration and technology of each shoe.”
Full Article (and Video):
http://creativity-online.com/work/foot-locker-audio-tours/50333
Nike “Unlimited Stadium” Pop-Up
Quick Hits:
Nike reimagined the running track and created the Unlimited Stadium, a space in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit, one of Nike Running’s latest footwear innovations. It is a digital and physical experience, featuring a 200-meter running track lined with LED screens, and bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.
Quotables:
“Every day, runners are invited in a race against digital avatars of themselves that grows in size based on the speed and distance they run, motivating runners to push and do more than they thought possible. Runners will be rewarded as they complete each challenge, with an epic run experience by Nike as the ultimate reward.”
Full Article (and Video):
http://lifestyle.inquirer.net/234427/nike-launches-unlimited-stadium-bonifacio-global-city/
L.A. Celebrity Chef Tricks Pop-Up Restaurant Guests Into Eating McDonald’s
Quick Hits:
When a bunch of guests rolled up to a smart L.A. dinner party earlier this year, they had no idea they would be eating ingredients from McDonald’s restaurants.
Quotables:
“PR agency Porter Novelli persuaded L.A. celebrity chef Neal Fraser, who runs Red Bird, to cook for the invitees, serving up soup made from guacamole, meatballs made from burger mince, a romaine salad, a chicken breast rolled in bacon and other mouthwatering-looking dishes.”
Full Article (and Video):
http://firstwefeast.com/eat/2016/02/neal-fraser-mcdonalds-trickery
Dixie (paper products) and Droga5 Create Dead-Zone Pop-Up Diners
Quick Hits:
For more than 90 years, Dixie has been there to bring people together for mealtime. But today, people are finding it harder and harder to detach from their phones during meals. So for summer 2016, Dixie wanted to do something to help people connect again—it took mealtime to places where our phones don’t work at all: cellular dead zones.
Quotables:
“So we hunted down service-less oases in Los Angeles and built three Dixie Deadzone Diners, pop-up restaurants in places with no cell service, each open for three days. We had a special press event night hosted by Carla Hall, noted restaurateur and cohost of ABC’s The Chew.”
Full Article (and Video):
https://droga5.com/work/dixie-deadzone-diners/
George Lucas is Creating a $1Billion Dollar Museum for His Art Collection, And It Looks Badass
Quick Hits:
The Museum of Narrative Art has found a home at Los Angeles’ Exposition Park, and is described as a “barrier free museum where artificial divisions between ‘high’ art and ‘popular art’ are absent,” housing a wide-ranging collection that features artwork from artists such as Edgar Degas and Pierra-Auguste Renoir and popular artwork from artists such as Norman Rockwell and Maxfield Parrish.
Quotables:
“The museum has been billed as a “classroom for the imagination,” focusing on how art is created. It will include a number of theaters, classroom space, and lecture halls, and will have a rich programming schedule that will allow student filmmakers to screen their films, and will host visiting artists, workshops, and after-school programs.”
Full Article (and Pretty Badass Architectural Renderings):
http://www.theverge.com/2017/1/11/14236642/george-lucas-museum-of-narrative-art-los-angeles
BBC Has A Show Called “Spy In The Wild” Where Animatronic Animals Infiltrate Their Real-Life Counterparts
Quick Hits:
To discover just how like us animals really are, animatronic spy creatures infiltrate the animal world to explore their complex emotions. Spy Pup makes friends with a wild dog pack to investigate their maternal love and has a dangerous encounter with lions and elephants.
Quotables:
“In Antarctica, Spy Adelie Penguin becomes entangled in the penguins’ turbulent love life as they fight to steal pebbles to impress a fussy female.”
Link to Show (and More Funny Descriptions):
Local Chocolate Factory Makes Edible Posters for Marketing Buzz
Quick Hits:
The result is a social media campaign that will culminate with a crop of edible chocolate posters that will be displayed at Videri, local restaurants, stores, breweries, art galleries and other places that get foot traffic.
Quotables:
“If only we could say Thank You in chocolate. Wait. We can.”
Link to Show (and More Funny Descriptions):