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Cool Marketing and Technology News & Inspiration, Vol. 2

By May 25, 2017 No Comments

Volume 2 of Cool Marketing and Technology News & Inspiration finds us with a cool mix of big spend marketing efforts, small scale interactive, Google using interactive metaphors and an update from Project Tango. Enjoy!

 

Intel: History Comes Alive (China)

Quick Hits:

Through an unprecedented marriage of art, history and technology, history comes alive for generations across China. Attendees at these special events can stand in front of a kiosk built with Intel RealSense cameras. The cameras capture 3D scans of the person’s face, which can then be seamlessly integrated onto the faces of characters in a series of animated films. These stories, which were projected on giant brick walls in the ancient capital of Xi’an in December, are traveling to cities across China, where people can experience the ancient past in a whole new way.

Quotables:

“You become the hero, you become the bad guy,” said Pierre Nelwan, animation director at Media Monks. “You become part of history.“

Full Article (and Video):

http://iq.intel.com/technology-helps-history-comes-alive-in-china/

china history

 

Stella Artois: Give Beautifully 

Quick Hits:

Stella Artois partnered with its as agency, Mother, and interactive production company, Unit9 (these people are legit), to create an interactive installation that brings to life its larger campaign. Made up of 300 individual LED lights, visitors reach up to the sky and the stars travel down to their hands. Some of the stars contain cameras capturing the moment you reach for the stars. The activation appeared in New York and Buenos Aires.

Quotables:

“We collaborated with some NASA scientists in order to get various recordings that they have captured from stars,” explains Mother producer Max Yates. “Stars genuinely make a sound … we then took those sounds and they form part of the installation, as a background noise that is interactive as you walk through.”

Full Article (and Video):

https://www.creativereview.co.uk/stella-artois-gives-new-york-and-buenos-aires-a-starry-sky-for-christmas/

stella

 

Nike’s Interactive, Tactile and Flexible Installation

Quick Hits:

The Nike Auxetic Sole technology is a structure that expands and contracts upon impact. Random Studio created a range of hands-on digital and physical tools to enable the Nike teams to interact in a tactile way with the technology. Reacting to the user’s touch, the interactive and flexible screen challenges the boundaries between physical and digital while capturing the adjustable character of the sole. Multiple users can simultaneously push, move and slide their hands over the flexible mesh, receiving real time visual and audio feedback.

Quotables:

“This projection on digital fabric traveled to London, Berlin, and Madrid during training sessions for Nike product specialists. The same visual treatment was applied to Kinect-connected retail installations in Nike Town London, while the same visual programming was translated to a native iOS application, providing the Nike teams with an informative platform about product benefits.“

Full Article (and Video):

http://www.random.nu/nike-free/

 3

 

Radio Garden

Quick Hits:

Radio Garden is a pretty cool website that lets you listen to radio stations across the world – over 8,000 worldwide radio signals – in a Google Earth type format. Not only can you explore live worldwide radio, but also dive into historical radio transmissions from across the world and even look at jingles, personal stories and more. Great way to broaden horizons and hear how people connect across the world, in the most obscure places.

Quotables:

“The main idea is to help radio makers and listeners connect with distant cultures and re-connect with people from home and thousands of miles away,”“

 

Full Article (and Video):

http://radio.garden/live/

 radio

 

Google Mobile Recall

Quick Hits:

A poor mobile experience can negatively impact business. So RG/A for Google created a data-driven experiment to drive that point home for C-levels. The executives were asked to face reality by putting themselves in their customers’ shoes in a series of four challenges.

The Loading Time Machine challenge used a connected bike to show how heavy the brand’s mobile site is. The heavier the site, the longer it took to download and the harder they had to peddle.

The Final Destination let the execs navigate a boat through a sea of obstacles to demonstrate how easy or hard it is for their customers to navigate through the site.

The Search Challenge used a VR Pacman game to show how difficult it can be to find something on their mobile site.

And, the final challenge – the Experience Machine was a Rube Goldberg machine that took participants down different paths depending on the sites’ UX. The worse the experience, the more difficult the route.

Quotables:

“Google Mobile Recall translates unsatisfactory consumer mobile experiences to physical activities, allowing you to EXPERIENCE how your website performs.“

Full Article (and Video):

http://thefwa.com/cases/google-mobile-recall

 mobile recall

 

Project Tango – Vision Summit 2016

Quick Hits:

Check out some new updates from Project Tango, if you haven’t seen them already.

Full Article (and Video):