Dallas Company To Provide Tech For SXSW’s First 360 Video Experience

By March 7, 2017 No Comments

View original article by Shawn Shinneman for the Dallas Business Journal here. 

DFW residents missing the action at South by Southwest can get a little closer to a live experience thanks to a Dallas technology company. 900lbs of Creative is partnering with the Austin-based festival to record 360-degree virtual reality video, which will be pushed out across SXSW’s social media channels throughout the festival.


The efforts of the Dallas-based innovation lab and creative marketing studio will enable SXSW’s first 360 virtual reality experience, a technology that has gained steam over the last year. YouTube helped the massive music festival Coachella broadcast live in 360 last year. Rhapsody has also experimented with 360-degree concert video.


SXSW will release three or four of the videos a day across its social platforms; each will be about a minute in length, according to a news release from 900lbs. SXSW runs from March 10 through March 19. The videos will capture SXSW’s full array of events, from the red carpet to concerts and keynote speakers.

Shawn Shinneman covers technology for the Dallas Business Journal.