On October 21st, Toyota Stadium in Frisco, TX was transformed into the family-friendly Dia de los Muertos themed halloween event, FriscoVania. The event is a relatively new event to DFW, helmed by the Hunt Family, owners of local MLS team FC Dallas, and has already become a staple of the holiday calendar.
FriscoVania approached 900lbs to find away we could collaborate on a high-tech and buzz-worthy experience for their event. After initial brainstorming sessions with their team, we collectively went to work towards transforming our VR experience “Soccer Blocker” into a haunted experience – one that could be used by all ages, and provide a unique experience for the event’s trick-or-treaters.
We quickly went to work on storyboarding out the haunted transformation, starting with a new environment. We knew we wanted to place our trick-or-treaters in a spooky environment with all the typical haunted elements, like a dark corn field, fog and a creepy moonlit scene. We 3D modeled a dark and foggy corn field, a haunted house, and full moon. We added in live weather events including rain, wind, fog and lighting storm. We also added in ghostly sound effects like distant screams, wind, thunder and creepy laughter.