900LBS IN THE NEWS

BlogEvents
October 2, 2018

The Bridge 10-Year Anniversary IMPACT Event

On September 20th, 2018, Dallas-based homeless recovery center, The Bridge, held their 10-year anniversary event, IMPACT, at The Bomb Factory. The gala was hosted by donors Nasiba and Thomas Hartland-Mackie and featured a performance by four-time Grammy Award nominated artist, Jewel. In addition to the fine food and entertainment for the guests, The Bridge was looking for an inspirational way to educate the patrons on their impact on the homeless community in Dallas and the wide variety of services they provide.…
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Blog
September 28, 2018

900lbs Featured in Dallas Innovates Extended Reality (XR) Article

900LBS EXTENDS THE EXPERIENCE   On Wednesday, September 26, 900lbs was highlighted by Dallas Innovates as a leader in XR (Extended Reality). This is a great article, and we are honored to stand alongside 7-Eleven, Cinemark and Spacee! “Agility is crucial in this fast-paced business landscape, and this puts pressure on how a team designs.” View the article here: https://dallasinnovates.com/xr-4-north-texas-companies-extend-the-experience
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Blog
July 27, 2018

Get To Know 900lbs: Emmar Grant

Name: Emmar Grant What do you do at 900lbs? I do video editing, motion graphics, 2.5D animation, 2nd Camera, MOVI assist, projection mapping, and I come in clutch. What do you do for fun? Go to art openings, build 3D projection maps, shoot micro-shorts on Super 8 and Super 16mm film, take pictures, edit YouTube videos for the Nyx Fears channel,…
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Blog
July 21, 2018

Get To Know 900lbs: Rebecca Case

Name: Rebecca Case What do you do at 900lbs? As an Account Manager, my job is hanging out, having fun, and cracking wise. I’m kidding, that’s a quote from the television show, Community. Beyond quoting critically-acclaimed, but under-appreciated off-the-air television programs, I’m also responsible for serving our clients and working with the team to make sure that everything we create…
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Blog
July 12, 2018

Interstate Batteries Trivia Showdown

Interstate Batteries, which operates a distributor network that supplies batteries and power solutions to over 200,000 dealers, recently reached out to 900lbs to develop a fun, interactive trivia game that could be showcased at the their Annual Distributors’ Conference in Long Beach, CA from June 7-11. The goal was  to provide not only entertainment, but also to educate distributors on why National…
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Blog
June 7, 2018

Get To Know 900lbs: Alex Parker

Name:Alex Parker What do you do at 900lbs? I am a 2D/3D Artist. What do you do for fun? I love to rock climb, read German books, and pretend I know how to roller skate. If you didn’t grow up in Dallas, where? I grew up in Coppell (about 30 minutes from D-Town), and the Dallas skyline will always be…
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Blog
May 22, 2018

900lbs of BBQ

At 900lbs, we work hard. And, we play hard! We do our best to make sure that we balance opportunities to have some fun together. Sometimes it can be a challenge to have all of our team members at every event, since we are often on the road launching amazing new work for our clients. However, culture and team-building activities…
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Blog
May 21, 2018

Get To Know 900lbs: Jonathon Wigley

Name: Jonathon Wigley What do you do at 900lbs? I am a programmer and work with our team to build interactive solutions that we produce for our clients. What do you do for fun? I enjoy expanding my knowledge in video game development and playing video games. I also like watching anime and going to Cons. If you didn’t grow…
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BlogEvents
May 14, 2018

Innovation Cocktail Party at NTT DATA

900lbs recently hosted an exclusive innovation gathering at NTT DATA’s new Collaboration Center on May 3, 2018. We invited clients, friends and colleagues from a diverse range of industries to join us as we celebrated a night of innovation, showcasing how 900lbs helps clients create immersive storytelling experiences that take customers on a journey that drives results. Together we enjoyed cocktails and catered fare…
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Blog
April 25, 2018

Check out the New Vive Pro VR Headset

At 900lbs, we're always staying ahead of the curve with the newest in emerging technologies. R&D is always happening in our studio. We recently got a shipment of the newest Vive Pro VR headsets! It is truly an exciting time as virtual reality gains more business use case applicability.
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BlogUncategorized
April 6, 2018

Ross Tower Digital Content Wall

Ross Tower, a 45-story staple in downtown Dallas, recently went through a $20M makeover. "The state-of-the-art transformation brought connectivity to the building and infused technology where it was needed," Chuck Anderson, founder of Bandera Ventures, told the Dallas Business Journal. 900lbs of Creative was engaged by the HPI Real Estate team to design large-scale content and build out the technical…
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Perot_Climate_Change
Blog
March 13, 2018

Perot Museum Climate Change Visual Storytelling

900lbs of Creative is thankful to have worked with the Perot Museum of Nature and Science since the inception of its new museum development in downtown Dallas in 2012. Through an initiative to redesign the Dynamic Earth Hall, the exhibits team at the museum recently engaged us to create a large-scale projection-based visual story focused on Climate Change. During our…
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Blog
February 19, 2018

Get To Know 900lbs: Kaitlyn Toney

Name: Kaitlyn Toney What do you do at 900lbs? My day consists of coffee (a must) as well as learning and applying new UX/UI Design skills (aka Junior Graphic Designer). What do you do for fun? If I could end each day by attending a live concert, I wouldn’t complain! If you didn’t grow up in Dallas, where? Southern California…
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BlogEvents
February 6, 2018

Perot Museum Social Science Event: Experimental

What happens when you blend common substances like milk, soap, oil and acrylic paints? When blending these common substrates together they can form mesmerizing visuals. At 900lbs of Creative, we believe the only way to push ourselves creatively is to experiment. We recently participated in the Perot Museum of Nature and Science Social Science event. With a theme that we…
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BlogCase Study
December 11, 2017

Firestone & Robertson Distillery Hologram

In 2012, Leonard Firestone and Troy Robertson, hell-bent on crafting true Texas whiskeys, got together and formed Firestone & Robertson Distilling Co. After 5 years of incredible and undeniable growth and popularity surrounding it’s headline offering, TX Whiskey, the two embarked on a new project - expansion. This month, F&R will debut the largest whiskey distillery west of the Mississippi River: The Firestone & Robertson…
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BlogMarketingPR
November 15, 2017

FriscoVania 2017 – Haunted Virtual Reality Experience

On October 21st, Toyota Stadium in Frisco, TX was transformed into the family-friendly Dia de los Muertos themed halloween event, FriscoVania. The event is a relatively new event to DFW, helmed by the Hunt Family, owners of local MLS team FC Dallas, and has already become a staple of the holiday calendar. FriscoVania approached 900lbs to find away we could…
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BlogEventsPR
October 12, 2017

Texas Children’s Hospital VR Experience

900lbs has helped Texas Children's Hospital (West Campus) in Houston reimagine the patient experience through the utilization of VR! We are thankful to take sick children in the hospital far out of context and put a smile on their faces with a tool like VR. The experience transported patients and staff from the hospital play room into a futuristic soccer…
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BlogUncategorized
October 5, 2017

900lbs In The News: FC Dallas

Dallas-based MLS Team FC Dallas recently did a featured story on our Virtual Reality "Soccer Blocker" Game for their Off The Pitch Pre-game Show! Produced by Jhannet Sanchez and Gina Miller, FC Dallas stars Reggie Cannon and Jesus Ferreira were able to experience a different side of the pitch in Virtual Reality. This is the second time 900lbs has paired up…
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BlogUncategorized
September 19, 2017

Get To Know 900lbs: Josh Bowers

Name: Josh Bowers What do you do at 900lbs? I’m a developer that specializes in technical art. What do you do for fun? Drag racing, my father started when he was a teen and I’ve been doing it ever since I was 11. If you didn’t grow up in Dallas, where? I was born in Paris (Texas) but grew up in Sulphur…
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Blog
August 15, 2017

Get To Know 900lbs: Heather Jones

Name: Heather Jones What do you do at 900lbs? I am the Director of Client Services and responsible for cultivating both new and existing client relationships, building long-term strategic relationships with our amazing clients and brands that we work with, and serving as the conduit between the production team and client to ensure successful relationships. What do you do for fun? I love…
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BlogUncategorized
July 12, 2017

Get To Know 900lbs: Nic Record

Name: Nic Record What do you do at 900lbs? Environment Artist What do you do for fun? I do quite the mixture of things for fun. I enjoy rock climbing and mountain biking on the physical end of the spectrum. Socially, I enjoy playing tabletop games, going to different conventions, or just going out for food and drinks. There are times when…
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BlogPR
June 22, 2017

Dallas Business Journal’s 40u40

As part of The Dallas Business Journal's 2017 class of Top 40 under 40 business leaders in Dallas, our CEO / Founder Steve Deitz had fun filling out a profile for the DBJ. Below is a short excerpt of his profile. So, read on and get to know Steve Deitz. 40 UNDER 40 Q&A Twitter handle: @SteveDeitz Hometown: The tiny town…
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BlogUncategorized
June 21, 2017

Get To Know 900lbs: Zaq Dayton

Name: Zaq Dayton What do you do at 900lbs? Graphics / UI Design What do you do for fun? Probably just a hodgepodge of random things you can think of (and a few normal things). I have a problem with board games and have no more cabinet space for my collection. I've been known to sling the dice from time to time…
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BlogUncategorized
May 25, 2017

Cool Marketing and Tech Inspiration, Vol 2

Volume 2 of Cool Marketing and Technology News & Inspiration finds us with a cool mix of big spend marketing efforts, small scale interactive, Google using interactive metaphors and an update from Project Tango. Enjoy! Intel: History Comes Alive (China) Quick Hits: Through an unprecedented marriage of art, history and technology, history comes alive for generations across China. Attendees at…
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BlogUncategorized
May 22, 2017

Cool Marketing and Tech Inspiration, Vol 1

At 900lbs of Creative, we're often asked, "where do you get your inspiration?". We draw inspiration from everything, but we really like reading about badass stuff going in marketing, advertising and technology related news. Thus we present to you, "Cool Marketing and Technology News & Inspiration". Hopefully, these curated blog posts will inspire you as much as they inspire us.…
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Blog
May 12, 2017

Get To Know 900lbs: Mitchell Massey

Name: Mitchell Massey What do you do at 900lbs? Interactive Producer / Digital Strategist What do you do for fun? I have a pretty balanced mix of hobbies: I love biking or running at Arbor Hills Trails in Plano. I'm also a bit of a gamer -- I have spent time playing MMOs, MOBAs, VR Games, Tabletop Games, or D&D with friends.…
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BlogPR
May 10, 2017

Texas Historical Commission 360 Storytelling

https://youtu.be/W2cGtJu_FzI The Texas Historical Commission (THC) announced last week that it has launched a trailer video for a 5-minute web movie about the tragic story of the Goliad Massacre. The trailer and upcoming full-length film will be shown using 360-degree video technology, giving fans of Texas history a new way to study and enjoy the historical content. The main THC…
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Blog
April 12, 2017

Unexpected Virtual Reality Use Cases

If you’ve been following virtual reality news at all, you already know that this technology is in the process of changing the way many industries work. For example, the world of gaming now has an entirely new way to dive into the action by allowing players to become part of the game. But virtual reality is not just changing gaming, the entertainment…
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Blog
April 10, 2017

Get To Know 900lbs: Jordan Black

Name: Jordan Black   What do you do at 900lbs? I am an Interactive Developer for 900lbs of Creative   What do you do for fun?  I create games and interactive experiences for a wide variety of clients using only the best technology. I enjoy ancient, medieval, and architectural history, deep conversations, computer games, nature, archery, and canoeing.  Favorite music? My…
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BlogEventsPR
April 3, 2017

Cook Children’s VR Is “Dreamlike Journey”

https://www.youtube.com/watch?v=ETPE_DlKM00 Fort Worth hospital patients had the opportunity to step out of their hospital rooms Wednesday and into virtual worlds through virtual reality headsets. See original article by JULIA BATLLE at Dallas Innovates here  Patients at Cook Children’s Medical Center took a journey to new and exciting places this week with the help of Dallas-based 900lbs of Creative. From scuba diving in…
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BlogEventsPR
April 2, 2017

Virtual Reality Helps Provide Fun Escape For Sick Kids

An extended stay at the hospital for any child can be challenging when all the patient wants to do is get up and play. Kids at Cook Children's Medical Center in Fort Worth recently got a chance to take their minds off their illnesses with the help of virtual reality... See the rest of article and video at the Dallas…
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BlogEventsPR
March 27, 2017

Cook Children’s Medical Center VR Experience

Ask any child and most of them will tell you they love hiking, biking, and even playing soccer. However, when you're a patient at Cook Children’s Medical Center in Fort Worth, most times leaving the hospital bed is a challenge. 900lbs of Creative is changing that. The Dallas experience design company and Cook Children’s Medical Center are teaming up to bring the ultimate…
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BlogPR
March 10, 2017

VR: Huge Investment Support Accelerates Innovations And Expands Application Scope

View the original press release from Frost & Sullivan here. LONDON, March 7, 2017 /PRNewswire/ -- The rapid growth of the virtual reality (VR) market is attracting substantial private and federal investments to innovative start-ups, mostly in the areas of video, services and solutions, games and apps. With technological advances and improvements in user experience, VR will become more ubiquitous in…
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BlogCase Study
March 9, 2017

The Nokia Connected Car App

If you're heading out to SXSW Interactive, March 10-19, 2017, you can catch our newest interactive experience.   900lbs of Creative was approached by Nokia to develop an all-in-one application for business travelers who use Hertz rental car services. The goal of the project was to provide any information the user may need in one easy-to-use app. What we created…
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BlogPR
March 6, 2017

900lbs Of Creative Brings Brands To Life Via Immersive Content

Photo: Michael Samples for Dallas Innovates By BY NICHOLAS SAKELARIS for Dallas Innovates. View original article here.   As the name implies, 900lbs of Creative is a heavy hitter in the virtual and augmented reality world. The 15-person team has done work for the likes of the Dallas Cowboys, Hewlett-Packard Enterprise, and Vroom. It even has clients in Europe. Founder…
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Blog
March 1, 2017

Get To Know 900lbs: Justin Foshee

Name: Justin Foshee   What do you do at 900lbs? Visual Content Producer   What do you do for fun? Avid Television binge watcher and wanna-be rock star guitar player. I also build and rebuild computer setups and try to keep up with the latest tech trends against my wallets best wishes.   If you didn’t grow up in Dallas, where?…
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Blog
February 15, 2017

Get To Know 900lbs: Hunter Scott

Name: Hunter Scott   What do you do at 900lbs? I am interning as a Multimedia Developer. I am a jack of all trades and assist with designing artistic layouts, motion graphics, and editing & mixing sound implemented in our visual productions and applications. As an intern, I am eager to learn and help even if it is outside of my…
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Blog
February 7, 2017

Cool Augmented Reality Apps That Aren’t Pokemon GO

At 900lbs, we go crazy for interactive experiences that break the mold, especially augmented reality (AR) experiences. (For us, some of our favorite AR projects we've created include Vespa's Augmented Reality experience and the NCR Connected City Augmented Reality experience.)   That's why we loved seeing the frenzy behind a little augmented reality app called Pokemon GO last year. Not only was…
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Blog
January 31, 2017

Get To Know 900lbs: Vu Francois

Name: Vu Francois   What do you do at 900lbs? Interactive Design, Volunteer Guinea Pig   What do you do for fun? First off, I'm a huge documentary film buff. I will watch practically anything, but the more fringe the film, the better. I also like to spontaneously travel. I've only been out of the country once, but I guess…
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Blog
January 30, 2017

The Next Marketing Frontier Or Bust, The Rise Of Social Virtual Reality

It’s no surprise that with the ever growing  amount of investment, and a boomtown-esque emergence of players in the hardware segment, virtual reality has managed to open a new door into becoming the next social platform. With the emergence of this next generation of social media capabilities comes the omnipresent opportunity for marketing.   Social VR is a movement beyond…
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Blog
January 27, 2017

Get To Know 900lbs: Mitchell Grigerek

Name: Mitchell Grigerek   What do you do at 900lbs? Manager. Developer. Intern   What do you do for fun?  I've been working hard to get back into old hobbies such as painting, watercolor, drawing. Outside of art I enjoy movies, especially foreign films. I do play video games, when I have the free time for it. Games are even better…
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Blog
January 25, 2017

Part 2: Virtual Reality Headsets: Which One Is For You?

It’s 2017, a new year, and another tremendous growth opportunity for virtual reality and augmented reality. With advancements in eye-tracking technology,  inside-out camera-based positional tracking, the implementation of add-on wireless capabilities for tethered headsets, and a push for lower price points, just like the preceding year, 2017 will continue to be a time of growth and technological innovation for virtual…
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BlogEventsPR
January 12, 2017

900lbs And Cook Children’s Virtual Reality Event

In late March, 900lbs will be hosting a special event that will allow Cook Children's Hospital patients to experience virtual reality. 900lbs will be setting up virtual reality stations for the hospital's patients to enjoy. Some of the VR experiences will allow children to "leave" the hospital and go zip lining, scuba dive off the Florida Keys, hike Mt. Baldy or…
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BlogPR
January 6, 2017

A Virtual North Texas Is The Reality

Have you picked up your latest copy of NTX Magazine yet? There are several familiar faces in the North Texas virtual reality scene in their fall / winter 2016 issue. If you don't know, NTX Magazine is a publication of the North Texas Commission whose mission is to "collaborate with regional stakeholders to strengthen public-private alliances, advancing an economically vibrant region."…
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BlogEvents
December 12, 2016

The Present And Future Of Virtual Reality Technology

Cole Wiser, Director of Interactive for 900lbs, shares with Creative Mornings DFW his road to becoming a virtual reality “expert” and the powerful, unexpected ways that this new technology is already being used. https://youtu.be/rU_N-1JWrYo
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BlogEventsPR
December 6, 2016

900lbs Will Speak At Exhibitor Live In Las Vegas

"EXHIBITORLIVE is the exhibit industry's premier educational event for corporate trade show exhibit and event marketing professionals, and it is renowned for exceptional speakers and presentations," said Dee Silfies, Chief Learning Strategist, EXHIBITOR Learning Events. The 29th Annual Conference for Trade Show and Corporate Event Professionals will be held March 12 - 16, 2017 in Mandalay Bay, Las Vegas. Watch…
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BlogPR
November 22, 2016

What’s On The Horizon For VR? Reel FX, 900lbs Of Creative Leaders Give Their Thoughts

Market experts say virtual reality could become a $38 billion industry by 2026. Virtual reality is still in its infancy, but market experts say the technology could become a $38 billion industry by 2026. That’s according to a recent Greenlight Insights study as reported by MediaPost. That doesn’t mean VR headsets will be in every home by Christmas 2017 or 2018.  The…
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BlogEventsPR
November 17, 2016

ACU Griggs Center CEO Series: Steve Deitz

Thank you to Abilene Christian University’s nationally-acclaimed CEO Series and their Entrepreneur Student Group. Our CEO Steve Deitz was honored to be interviewed in front of 150+ students/faculty in Abilene. Catch Steve's interview on ACU's GriggsCenter YouTube page:   https://www.youtube.com/watch?v=vxyjMw9w2RA
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BlogEventsPR
November 17, 2016

11.18.16 Hosting Creative Mornings

Join us as we host Creative Mornings Dallas on Friday Nov. 18 from 8:30am-10am cst. Be one of the first people to see our new re-designed space, hear what our Director of Interactive Cole Wiser has to say about the future of Virtual Reality and connect with other awesome creative individuals! Tickets are sold out but join the waitlist now.…
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BlogPR
October 24, 2016

900lbs Of Creative Debuts Virtual Reality Goalkeeper Game For MLS’ FC Dallas

See the original article by S. Garrett Shaw on SportTechie here. 900lbs of Creative debuted its own virtual reality goalie simulation game for Major League Soccer’s FC Dallas. The game immerses a user in a penalty shootout situation from the viewpoint of the goalie. Using infrared sensors, the game tracks the user’s movements in real-time as they dive across the goal to block…
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BlogPR
October 19, 2016

900lbs Of Creative VR Soccer Game Puts You In Goal

View original article by NICHOLAS SAKELARIS on OCT 17, 2016 for Dallas Innovates here.  The FC Dallas Goalie Simulation game is the first of its kind for the HTC Vive headset. A new virtual reality game puts gamers in the goalie box blocking penalty shots to save the day. Dallas-based 900lbs of Creative calls it the FC Dallas Goalie Simulation game, the first…
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BlogPR
October 19, 2016

900lbs Of Creative Launches FC Dallas VR Experience

View original article by Sophie Hatch on October 17th, 2016 on Launch DFW here. On October 8th, 900lbs of Creative debuted their industry-first virtual reality goalie simulation for Major League Soccer’s FC Dallas team. This took place at FC Dallas’ exclusive “Meet The Team” event at Toyota Stadium. At the event, fans were able to experience an “industry-first” game with the…
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BlogPR
October 19, 2016

900lbs Of Creative: Creating Unique Virtual Experiences

By Rebeca Easton on October 5th, 2016 on Launch DFW VR technology is on the rise in the Dallas/Fort Worth area and many companies from advertisers to game devs are jumping on the VR train. One company, 900lbs of creative, aims to provide viewers with incredible virtual and augmented reality experiences. They have been covered by a host news sites such…
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BlogPR
October 17, 2016

Virtual Reality Gives FC Dallas Fans The Chance To Be A Goalkeeper

View original article in the Dallas Business Journal by Evan Hoopfer here.  As virtual and augmented reality become more mainstream, FC Dallas announced this past weekend it was unveiling a virtual reality experience that allows users to test their skills as a goalkeeper.  The team partnered with local creative agency 900lbs of Creative for the project, a firm based in…
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BlogEventsPR
October 13, 2016

900lbs Debuts Virtual Reality Goalkeeper Game At FC Dallas Event

  On October 8, 2016, at FC Dallas’ Meet the Team event, our team proudly debuted an industry-first virtual reality goalie simulation on the HTC Vive. And, energy was high as the crowd eagerly awaited their turn in line to experience the game!   https://vimeo.com/187196750#t=0s Using industry-leading game development software, our team was able to create a fully immersive soccer…
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BlogPR
October 12, 2016

900lbs Of Creative Launches New FC Dallas Virtual Reality Experience

900lbs of Creative debuted an industry-first virtual reality goalie simulation on the HTC Vive for Major League Soccer’s FC Dallas team on October 8th at FC Dallas’ exclusive Meet The Team event at Toyota Stadium.   Using industry leading game development software, the 900lbs team has created a fully immersive soccer arena of the future. This infrared-based interactive VR game…
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Blog
October 11, 2016

Get To Know 900lbs: Richard Winn

Name: Richard Winn   What do you do at 900lbs? I am a Visual Content Producer, with my main focus being on Traditional Video.   What do you do for fun?  I don't do it as much as I use to but I rollerblade. Like handrails and ramps. Stuff like that. I also play Playstation 4 quite a bit. I am…
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BlogEventsPR
October 3, 2016

Speaking Human Innovation Science At AMA Houston’s Marketing Edge

When you think about the idea of activating disruptive thinking with a dynamic audience of corporate marketers, agency strategists, + everyone in between, you experience AMA Houston’s Marketing Edge.   The event included 34 forward-thinking minds from across the country to share insights + provide tools to activate a critical ripple in a time when everything is evolving at an…
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BlogEvents
September 27, 2016

Steve Deitz To Speak At ACU’s Grigg’s Center Entrepreneur Speaker Series

Steve Deitz, 900lbs' CEO, will be a guest speaker at Abilene Christian University's Grigg's Center for Entrepreneurship and Philanthropy speaker series on October 5, 2016 at 11am.   Steve Deitz is the President and Creative Director of Dallas based design studio, 900lbs of Creative, a collective of animation, video and interactive artists who design experiences for a diverse range of events…
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BlogEvents
September 19, 2016

Brad Rossacci To Speak At Marketing Edge 2016

Brad Rossacci, Director of Innovation for 900lbs, will be speaking at this year's Marketing Edge 2016, an AMA Houston conference. Marketing Edge 2016 is a conference about forward thinking marketing. According to the conference's website, "AMA Houston has invited 34 forward-thinking marketers from across the country and the Houston region to share insights and provide tools to help you gain…
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BlogPR
September 15, 2016

900lbs, Vroom Unveil Virtual Reality Auto Showroom

View the original article here at DallasInnovates.com   900lbs of Creative had to develop new filming and production techniques to create the first phase of this multiphase project. Vroom and 900lbs of Creative have created a virtual reality showroom in pop-up stores. BY LANCE MURRAY • SEP 13, 2016 Dallas-based 900lbs of Creative and national online car retailer Vroom have…
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BlogPR
September 13, 2016

Dallas Company Evolves Future Of Retail With Immersive Virtual Reality Car Showroom

900lbs of Creative and Vroom roll out first-of-its-kind VR showroom.   https://vimeo.com/182099236 900lbs of Creative (www.900lbs.com), an innovation lab and marketing studio that utilizes emerging technology to create one-of-a-kind wow experiences, and Vroom, the national online car retailer generating over $1 billion in revenue, enhance the car buying process and help evolve the future of retail by creating a fully…
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Blog
September 6, 2016

Hacking The Decision Making Process With Virtual Reality

What components make up a lucrative marketing or advertising campaign? How can we be certain that a billboard, YouTube video, or video playing on the Dallas Cowboys' jumbotron, will positively influence the way consumers feel about a brand, product, or service? Are consumers getting tired of the same old advertising interrupting their lives? The most successful marketing and advertising efforts influence consumers (specifically…
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Blog
August 30, 2016

Virtual Reality Headsets: Which One Is For You?

If we’re talking Chinese Zodiac, 2016 is the year of the Monkey, and if we’re talking wearable technology, 2016 is the year of virtual and augmented reality headsets. If you’re new to the game, check out our old blog post which explains the similarities and differences between virtual and augmented reality.   Because this wearable tech is still in the…
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Blog
August 23, 2016

Sales And Marketing With Virtual Reality

As virtual reality grows more popular, more intertwined into our society and general public, the way businesses market and sell to their customers will change drastically. Consumers want to have the best, most exciting experience possible, so what better way to give them what they want than to alter their reality, or completely immerse them into a new one all…
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Blog
August 18, 2016

Get To Know 900lbs: Graham Lumley

Name: Graham Lumley   What do you at 900lbs? I am another one of the marketing interns. My responsibilities involve coordinating all of 900lbs’ social media, researching and writing blog posts for the website, filming and stitching together 360 video, and more. It really depends on the day.   What do you do for fun? I like discovering new music,…
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BlogPR
August 16, 2016

Local Innovation Lab Partners With City Of Dallas For Virtual Reality Experience

By Chastiny Lewis on August 1st, 2016 View the original post here at LaunchDFW.   A post on social media last week mentioned that 900lbs of Creative has partnered up with the Dallas Convention & Visitors Bureau to work on a virtual reality campaign for the city. Few details have been released about what this new Dallas campaign will look like, but…
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Blog
August 16, 2016

How Virtual Reality Will Impact Social Media

In a few short years, social media will evolve how humans interact with each other - yet again. There are the social media of the past, like MySpace and America Online, and we have our current social media, obviously Facebook, Twitter, Instagram, and Snapchat. Sometimes these websites and apps can occupy several hours of a person’s entire day.   All…
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BlogPR
August 9, 2016

Online Car Retailer Vroom Launches First VR-Based Auto Showroom

Read the original article here in Marketing Land. Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend. Barry Levine on August 4, 2016 at 4:47 pm A test drive in Vroom’s VR car showroom The shop-in-your-pajamas revolution is hitting a new milestone, with the launch of the…
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Blog
August 9, 2016

Get To Know 900lbs: Steven Billingslea

Name: Steven Billingslea   What do you at 900lbs? Lead Interactive Developer: I spend a lot of time designing and developing our interactive applications. I often find myself working with emerging technologies and finding interesting ways to use that technology. I also oversee our developer department which is packed with talented people.   What do you do for fun? I…
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Blog
August 9, 2016

The Difference Between Virtual Reality & Augmented Reality

In the world of emerging technology, virtual and augmented reality are taking the entertainment and marketing industries by storm. At 900lbs, most (if not all) of our projects involve some sort of alteration of reality. Experiential design jargon is casually thrown around our innovation studio quite often, so it’s easy to forget that this stuff needs explaining if you haven’t…
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BlogPR
August 2, 2016

This Company Wants To Sell You Cars In Virtual Reality

View original article at Fortune.com. Online used-car retailer Vroom is opening VR showrooms in four cities. It used to be that anyone interested in buying a used car would have to visit a dealership and chum it up with insistent salespeople. With the advent of virtual reality, however, it may not be long until people can simply strap on headsets…
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Blog
July 28, 2016

Get To Know 900lbs: Felix Lou

Name:  Felix Lou   What do you at 900lbs? I am one of the production interns, so I help out with production/post production of 360 video and virtual reality content. Mainly I am learning to use the new tool for stitching together and editing 360 video.   What do you do for fun? I like playing basketball and watching movies…
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BlogPR
July 18, 2016

Virtual Reality Gives Glimpse Of A Future Dallas

View original article at NBC DFW.   One organization believes the future is now for Dallas' historic West End, and they're using virtual reality to give residents a preview of a smart Dallas. "We wanted to take the user into the West End to give them a virtual tour and a virtual experience of what DIA's living lab is all about in…
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Blog
July 21, 2016

Get To Know 900lbs: Meghan Harshaw

Name: Meghan Harshaw   What do you at 900 lbs? I’m a marketing intern, which pretty much means I do anything that needs to be done. This ranges from working on Photoshop, to putting together videos on Premiere, to picking up supplies for the office and keeping up with the blog and social media accounts.   What do you do…
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Blog
July 19, 2016

The Future Of Holograms

“Help me Obi Wan Kenobi, you’re my only hope!” In 1977, holograms were just another tech wonder employed by George Lucas to wow and amaze moviegoers and soon-to-be Star Wars super fans. Not anymore. But what is a hologram really?   At the 2012 Coachella, lucky attendees were able to enjoy a performance by Tupac Shakur in what appeared to…
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Blog
July 14, 2016

Get To Know 900lbs: Caroline Betts

Name: Caroline Betts  What do you at 900lbs? I am one of the Marketing Interns. I work with the other interns to manage our website’s content and schedule/produce 900lbs’ social media efforts. Among other things I assist our content developers in Photoshop and other similar programs. As interns, we sort of need to be a jack of all trades, ready…
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BlogPR
August 3, 2016

​After Pokemon Go Success, Dallas Companies See Bright Future Ahead

by Paul Wedding See the full article here at the Dallas Business Journal. Whether you’ve been playing it or not, you’ve at least seen it around you. It’s practically impossible to avoid. Millions of people from small children to adults in their 30s and 40s have had their eyes glued to Nintendo’s first mobile augmented reality game, Pokemon Go. After being…
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June 30, 2016

Get To Know 900lbs: Brad Rossacci

Name: Brad Rossacci   What do you do at 900lbs? Director of Innovation: I get to think... a lot. And apply disruptive-doer-style thinking to the opportunities and challenges our customers bring into our hyper-creative environment. My work is concentrated on design at the neurotransmitter level and learning the defined environment so well that we effectively evolve the solutions we custom…
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Blog
July 12, 2016

Pokemon GO – Gaming In A New Reality

Last week, the dreams of millions of Pokemon lovers came true with the release of the new augmented reality game, Pokemon GO. The adventure game brings digital video game characters into our everyday reality, and has completely taken over today’s pop culture, creating new friendships, causing people to miss their trains, led people to strip clubs, and one unlucky player…
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June 23, 2016

Get To Know 900lbs: Steve Garcia

Name: Steve Garcia   What do you do at 900lbs? Lead Motion Graphic Designer (I design stuff and make it move)   What do you do for fun? Trying out new restaurants and traveling. I’m big into sports. I played baseball growing up, but now in my 30s I’m an avid weekend warrior Softball player. I recently started playing golf,…
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Blog
June 28, 2016

Intern Experience: The Cocktail Party

If you had told me that I’d attend an event with leaders from some of the most influential companies in the Dallas-Fort Worth area on the fifth day of my internship, I would’ve thought you were crazy. This past Wednesday, I was fortunate enough to attend a 900lbs demo-cocktail-party hybrid at the Hewlett Packard Enterprise in Plano. We held this…
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June 16, 2016

Get To Know 900lbs: Cole Wiser

Name: Cole Wiser  What do you do at 900lbs? Technical Director/ 3D Modeler  What do you do for fun? My latest hobby is woodworking. If I get free time, I'll dismantle a few pallets or old furniture and try and create something new. I've always liked creating things with solid materials whether it was LEGOs as a kid or sculptures…
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BlogPR
May 23, 2016

Meet The Company Behind The Perot Museum’s T-Rex Race

View original article at Dallas Business Journal. When your first client is the Dallas Mavericks, that's probably a sign of good things to come. 900lbs of Creative — an innovation lab and creative marketing studio based in the Bishop Arts District, founded by Steve Deitz and Josh Bray in 2008 — has clients including Frito-Lay, Boy Scouts of America, the Dallas…
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June 9, 2016

Get To Know 900lbs: Jason Brandt

Name: Jason Brandt  What do you do at 900lbs? I come up with ideas - help lead the initial creative push to land new work. I also produce, direct and edit our traditional video work.  What do you do for fun? I try to stay active and play sports like soccer and racquetball. I’m a huge sports fan - live…
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BlogPR
May 17, 2016

DIA, 900lbs Of Creative Partner On West End

View original article at Dallas Innovates. 900lbs OF CREATIVE WILL SUPPORT DIA’S EFFORTS BY UTILIZING VIRTUAL REALITY TECHNOLOGY   The talent being dedicated to the bringing the vision for Dallas’ West End District took a major step forward with Tuesday’s announcement that 900lbs of Creative and the Dallas Innovation Alliance have formed a strategic partnership.   900lbs of Creative said it…
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BlogPR
May 26, 2016

900lbs Brings New Life To Boy Scouts of America Brand

View original article at Quick Tap Survey. It wasn’t until the Boy Scouts of America sought recruiting help from marketing agency 900lbs of Creative that they realized how much their brand needed a makeover. “The Boy Scouts of America approached us because they needed to reach today’s young audience,” says 900lbs technical director Cole Wiser. “They’re looked at as an old brand and we were…
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BlogPR
May 11, 2016

Boy Scouts Of America Virtual Reality 360 Video Experience

It’s been close to two years since the Boy Scouts of America (BSA) came to us with a problem: Kids don’t know what it’s like to be a Boy Scout until they are actually in the Boy Scouts. With a new generation of “digital natives” growing up, organizations have to speak the digital language in order to get this new…
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BlogPR
May 16, 2016

Dallas Innovation Advocates Announce Two Strategic Partnerships

View the original article at D Magazine. The DIA, DEC, and Tech Wildcatters make big announcements to support the community. The Dallas Innovation Alliance, the Dallas Entrepreneur Center, Tech Wildcatters and Comerica Bank have recently entered into respective strategic partnerships that will help spur innovation within Dallas. The two announcements were made Monday morning. The Dallas Entrepreneur Center has linked…
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BlogPR
May 17, 2016

900lbs To Bring Smart City Experience To Life For Dallas Innovation Alliance Through Virtual Reality

900lbs of Creative, an innovation lab that utilizes emerging technology to create one-of-a-kind experiences, announced a strategic partnership with the Dallas Innovation Alliance (DIA) to bring the vision for Dallas’ West End District to life. The DIA is a 501C(3) Public-Private Partnership dedicated to the design and execution of a smart city strategy for Dallas, with initial efforts focused on…
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BlogPR
August 3, 2016

Dallas’ Rapidly Changing Ecosystem

I blew the dust out of my game cartridge and shoved it back into the classic Nintendo system for another round of Techmo Bowl battles. Bang! My father knocked on the door and asked, “are you boys excited to hit the road shortly?!” My 8-year-old hand flew through the air as I high-fived my little brother. Booooom! We were about…
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Blog
May 24, 2016

Speaking Innovation At Manufacturing Technology Show

Repost from IMTS "What if innovation could be understood using a simple equation? It can, according to Brad Rossacci, Director of Innovation at 900lbs of Creative. He recently joined IMTSTV (the International Manufacturing Technology Show) to explain his groundbreaking research." Following a comprehensive investigation into innovation and how it occurred over a 100-year period, Rossacci identified several common behaviors that…
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Blog
May 9, 2016

Mentoring University Of Houston On The Road To The Microsoft Imagine Cup Competition

The University of Houston's design competition, which serves as the road to the Microsoft Imagine Cup, provides opportunities for students across the computer science discipline to team-up and use creativity, passion + knowledge of technology to create applications, games and integrated solutions that change the way we live, work and play.   As a judge of the competition, 900lbs collaborated…
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BlogPR
April 11, 2016

Creative Computing, 900lbs And The G.I. Bill

View original article at SMU Meadows. David Smith enrolled at SMU after 20 years in the military. With undergrad and graduate degrees in aeronautical science already in hand, the former helicopter pilot is now pursuing art and creative computing degrees at SMU Meadows, thanks to the G.I. Bill. There is a fireman’s pole in the middle of the office. The walls…
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BlogPR
September 23, 2014

Virtual Reality Zip Line Helps Suburban Chicago Council Recruit More Scouts

View original article by Gretchen Sparling at Bryan on Scouting. What’s one way to recruit more Scouts? Virtual reality, according to the Northwest Suburban Council in Illinois. Instead of simply telling prospective Scouts and parents about the exciting experiences awaiting youth in Scouting, the council partnered with 900lbs of Creative, an experiential marketing company, to showcase a “High Adventure Base…
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BlogMarketing
July 20, 2015

Magnetic Marketing

The shift from the Advertising Age to today’s “Age of the Consumer” brought with it a fundamental shift in the role of the Brand...   Previously, marketing was used to seek out consumers. Now it’s the consumers that seek out trustworthy marketing to inform them on brands and products. Accessibility and convenience is key in this shift because it allows…
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BlogPR
May 5, 2015

Storyboard Magazine

Big thanks to Storyboard Magazine & the great folks at Visual Media Alliance for publishing this new article on 900lbs. It is an honor & we really appreciate the opportunity to discuss some of the latest in the interactive/experiential marketing space!
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Blog
April 23, 2015

The Activation of Experiential Human Biology

“THINK LEFT AND THINK RIGHT AND THINK LOW AND THINK HIGH. OH, THE THINGS YOU CAN THINK UP IF ONLY YOU TRY.” – DR. SEUSS. We are all very human and our organically human brain intuitively craves the adventurous experiences that motivate and engage our primitive behaviors.   Imagine for a moment, or the rest of your life if you’d…
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Blog
March 17, 2015

Love Hurts. So Does Ineffective Experiential Marketing.

 The heart of successful Experiential Marketing lies in the longevity of the connection between brand and individual. But how do you measure the value of the time devoted to your relationship with your consumers? It requires going beyond surveys or referral campaigns, it requires ROI (Return on Investment) mechanisms to be built into the very fabric of the experience itself.…
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BlogPR
January 4, 2013

Dallas Life: Steve Deitz Thinks In Multimedia, Whether For Museums Or The Mavericks’ Jumbotron

View original post at Dallas News. We live in a visual world of 3-D graphic design and interactive images. Artist Steve Deitz, 35, of Dallas is one of the innovators creating over-the-top marketing, museum exhibits and video clips like the ones on the Dallas Mavericks’ Jumbotron. It’s interesting to trace how Deitz’s creative mind evolved. The son of a U.S.…
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Blog
December 5, 2014

How Content Is The Driving Force Behind Experiential Marketing

As marketing and advertising industries continue to evolve, it has become increasingly apparent that content will continue to be the bedrock of successful campaigns. Content is the engaging force, the conduit of your message to your intended audience. Best selling author Andrew Davis eloquently states: “Content builds relationships. Relationships are built on trust. Trust drives revenue.” In short: Content is…
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Blog
August 5, 2014

Experiential Marketing More Of A Focus For Brands

 Just how hungry are we for media? In 2013, the average American Household used 6.9 Million Gigabytes of media. A new report from USC’s Marshall School of Business concludes that the average person will consume 15.5 hours of media per day, by 2015. As people become more saturated with marketing and advertising messages, we must find new and exciting ways…
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Blog
December 19, 2013

Applying Motion Tracking To Brand Experiences

Motion tracking is allowing brands more opportunities to connect with their audiences. Say you're walking down a busy street ringed with retail shops. Your peripherals easily track unexpected movement on the store window as you walk by, and to your surprise, the digital content moves along with you. You look on in amazement as you realize that it's following your…
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Blog
November 13, 2013

RFID – Old School Technology…New School Applications

In the ever-evolving world of technology, new acronyms pop up daily. You've probably heard of RFID but you may not know how it affects your life or how it can impact the marketing experience that you want to create for your brand. In this latest blog post, we will help you understand various ways to apply RFID and impress your…
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Blog
August 20, 2013

Taking Time To Give Back

As we at 900lbs continue to become more involved in the community, we never forget the blessings that have been bestowed upon us, and the need for us to give back to people in need. Whether its donating our time or our money, we believe helping out those less fortunate in our community is a top priority.  One such way…
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BlogPR
March 7, 2013

Mavericks’ Beards Debut In ‘Dirk Dynasty’

Mavericks get a glimpse at what their bearded future might look like if they don't reach .500. View original article at FS Southwest. The Dallas Mavericks have vowed not to shave their beards until the team reaches .500. Well, if the Mavericks can't achieve that goal by the end of the season, we might have a glimpse at what their…
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Blog
May 8, 2013

Bishop Arts: We Love It Here

It's been about a year since 900lbs made its move to the Bishop Arts District, and it has been a year filled with some incredible experiences. We are surrounded by amazing people who are committed to keeping Bishop Arts a vibrant and creative area of Dallas and have helped us feel like important members of the community. Places like Oddfellows,…
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Blog
March 5, 2013

3D Printing

Of the many things we experienced at SXSW Interactive, the evolution of 3D printing was something that really stood out to us. 3D printing is quickly changing the manufacturing world. Since 3D printers can manipulate matter by moving atoms around to create real world materials, the possibilities are endless: Products will be available on demand, and the needs for large…
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Blog
March 5, 2013

900lbs At SXSW Interactive

900lbs of Creative's visit to SXSW Interactive was truly an amazing experience. We heard about emerging technologies, learned some new creative processes, and even had a little fun along the way. Our first day of SXSW Interactive was (rainy weather aside) a smashing success. We took in sessions from renowned interactive visionaries such as reddit Co-Founder Alexis Ohanian, who talked about entrepreneurship…
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Blog
March 5, 2013

Augmented Reality

Along with 3D Printing, the other technology that piqued our interests at SXSW Interactive was Augmented Reality. We all remember augmented reality from a few years ago as a very gimmicky technology, one that still needed much tweaking before becoming mainstream. While some of the applications we were exposed to were lacking, the technology has advanced to a point where…
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Blog
August 8, 2014

The Role Of Virtual Reality In Today’s Evolving World Of Healthcare

Virtual reality, in short, is defined as an experience that gives users the sense that they are inside a 3-Dimensional environment. This feeling is described as "presence" and is the key to virtual reality. Even though it seems to only recently be increasing in importance and popularity, virtual reality is far from a novel phenomenon. In fact, as early as…
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Blog
March 5, 2013

Conceptualizing Concept Art

 A good idea starts with a vision. The problem with that vision, is it can often be singular and personal; one that can't be seen by others. This is where we believe concept art has its greatest importance: telling the story of that vision. Obviously, concept art derives its name from providing insight into a concept, but we see it…
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Blog
March 4, 2013

900lbs And The Perot Museum

 The Perot Museum of Nature and Science has been a client of 900lbs' for a while now, but it still feels like yesterday we were cutting the ribbon on the Sports Run Exhibit. We had little doubts the exhibit would be a success in educating and entertaining museum audiences of all ages, but its recent popularity has surpassed even our…
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Blog
March 4, 2013

Why Content Is King

Bill Gates knew what he was talking about back in 1996 when he wrote his article "Content is King", and his reasonings can still be applied to our world today. The Internet was not what would bring people together, excite and entertain, and ultimately change the world - it would only be a conduit for what was ON the internet.…
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Blog
November 13, 2014

900lbs Capabilities

900lbs of Creative is a collective of experiential designers, interactive artists and content developers who design experiences for a diverse range of events, exhibits and emerging technology.      As an Experiential Marketing studio, we deliver targeted, visual storytelling using emerging technology like virtual reality, motion tracking and projection mapping. Our immersive, multi-sensory experiences maximize potential ROI from events, retail spaces and campaigns while complementing existing marketing strategies. Focuses:…
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