2023 AWS re:Invent Expo: Financial Services Booth

THE CUSTOMER

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. Millions of customers — including financial institutions are using AWS to lower costs, become more agile, and innovate faster. AWS is a pioneer at the intersection of financial services and technology, enabling customers to optimize operations and accelerate innovation through the broadest set of services and partner solutions.

THE CHALLENGE

When talking about financial services, AWS has a lot of ground to cover. It is a highly regulated, trust-driven industry. For the 2023 AWS re:Invent Conference Expo, we knew we had only a few seconds to grab the attention (and trust) of attendees in a “big” way. So, together we aimed to bring things forward this year. To elevate AWS’ presence, they asked us to create a unique way to showcase customer stories and highlights that support the Financial Services Industry as well as how AWS has been able to help clients leave their legacy.

THE EXPERIENCE

When it comes to the fast-paced world of financial services, Amazon Web Services (AWS) knows that innovation and agility are key. That's why at this year's re:Invent Conference Expo, AWS made a big splash with an experience designed to captivate and educate.

Partnering with 900lbs, we showcased AWS’ deep expertise in transforming the Financial Services industry through an engaging booth experience. We brought their story to life on a massive LED wall with dynamic data visualizations and technical motion design animations. Along with this, we provided interactive kiosks within the booth, illustrating AWS’ global impact of helping clients leave their legacy.

THE RESULT

We captured the attention of over 50,000 attendees, showing firsthand how AWS puts its customers at the forefront of innovation. AWS Financial Services' team delivered a 2023 re:Invent Expo experience that sparked conversations that will continue to resonate with IT professionals long after the event.