The Strategy

In our 2nd year working with the Cowboys, the objective was to deliver another uplifting and energy packed video that could be made with existing assets to minimize player involvement.

The Experience

Using only traditional photos of the players, the 900lbs team created an action packed, 45 second video that is currently being played every 4th quarter on the famous Jumbotron at AT&T Stadium. The heart of the piece is an intricate motion graphics technique called “camera projection” where the static photos are “projected” onto 3D models to give them added life and motion. Also included are traditional motion graphics filters and 2D parallax animation. We collaborated with our go-to partners at Dallas Audio Post for the custom music track which utilized some beats created by our good friend, the late, great DJ Whiz (Anthony Johnson).