As the Mavs made their way into the Finals, we collaborated on possible stylistic ideas for a new video. We started envisioning a comic book theme that portrayed sort of a “good vs evil” message with a twist. We had a great vision of a highlight play freezing with imagery of other plays/highlights transitioning from behind each player. As if the player when slowed down in time is the force of all 5 guys on the floor. As we got into the conceptual and technical side of the motion design, the piece really started coming together. Using strong visuals, clever keywords and classic comic book style fonts, the piece started to take on an identity and we felt like “Tick Tick Boom” was a song that would work because of its energy. Hearing it live at the AAC really drives it home.