The Boy Scouts of America came to us with a problem: Kids don’t know what it’s like to be a Boy Scout until they actually become Boy Scouts. How do we give kids the experience of Scouting to help recruit potential scouts? With this in mind, we set out to create an innovative experience that speaks the language of kids, helping the Boy Scouts stay relevant in a generation of Digital Natives.
Enjoyed the Experience
Were Interested in Scouting