Vespa
Augmented Reality
THE STRATEGY
In 2014, we created an Augmented Reality experience that works in conjunction with a magazine ad, allowing prospective Vespa owners the ability to customize a scooter using real world options and specifications.
THE EXPERIENCE
This AR experience provides the prospective owner a truly unique interaction with Vespa, merging the physical and the digital to bring a simple magazine ad to life. The app is built around convenience and customization to educate scooter enthusiasts on the full breadth of options available at Vespa. GPS capabilities direct you to the nearest Vespa dealership to purchase your customized model, and social media integration allows you to share your dream scooter with friends on Facebook and Twitter.