In 2016, Vroom, the national online car retailer generating over $1 billion in revenue, approached 900lbs with the creative challenge of helping them continue to disrupt the traditional car buying process and deploy a technology focused initiative to position Vroom for the future.
The Experience
900lbs collaborated in close partnership with Vroom to film 15 of their “Affordable Performance” vehicles in 360º video that represent 155 vehicles in Vroom’s inventory. When a user puts on the VR headset they can navigate around the digital showroom then jump inside any car and sit in the driver seat, go on 360º video test drives and access vehicle information (year, price, horsepower, trim package, etc). A user can experience all the standard features of a website in a completely immersive new media. This is the first phase of a multiphase development plan that’ll see more features and vehicles implemented in 2017.
The Solution
This first phase of a multiphase development launched in a Phoenix mall as a pop up retail space allowing guests off the street to experience Virtual Reality and Vroom for the first time. The project gained national interest from Fortune, Tech Crunch, Adweek, Digital trends and others. “This VR showroom was part of a targeted campaign that saw a significant boost in web traffic,” explains Gaurav Misra, Chief Marketing Officer of Vroom.