In Q4 of 2018, ZTE USA engaged Derse and 900lbs to produce an exhibit booth with a diverse range of large-scale visual content production for ZTE’s activation at the 2018 CES conference.
CES is one of the largest conferences in the world. To understand the scale of this event, consider 2017’s attendance rate and estimated media impressions:
- Over 180,000 industry professionals, including more than 58,000 from outside the US.
- 119.2 Million social media interactions in just 6 days.
- 69 Billion estimated impressions in Total Media Outreach in the month of January. (Source: https://www.ces.tech/About-CES/CES-by-the-Numbers.aspx)
And this year was even bigger.
So, it begs the question: In such a packed conference environment, how does an organization stand out from the crowd? This is the creative challenge we often face of prominence on a grand stage, where quality and impact of visuals matter. We always say that content is king. So, how might we tell ZTE USA’s story of their latest products and 5G innovations in a BIG way?