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augmented reality

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April 25, 2018

Check out the New Vive Pro VR Headset

At 900lbs, we're always staying ahead of the curve with the newest in emerging technologies. R&D is always happening in our studio. We recently got a shipment of the newest Vive Pro VR headsets! It is truly an exciting time as virtual reality gains more business use case applicability.
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February 7, 2017

Cool Augmented Reality Apps That Aren’t Pokemon GO

At 900lbs, we go crazy for interactive experiences that break the mold, especially augmented reality (AR) experiences. (For us, some of our favorite AR projects we've created include Vespa's Augmented Reality experience and the NCR Connected City Augmented Reality experience.)   That's why we loved seeing the frenzy behind a little augmented reality app called Pokemon GO last year. Not only was…
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September 6, 2016

Hacking The Decision Making Process With Virtual Reality

What components make up a lucrative marketing or advertising campaign? How can we be certain that a billboard, YouTube video, or video playing on the Dallas Cowboys' jumbotron, will positively influence the way consumers feel about a brand, product, or service? Are consumers getting tired of the same old advertising interrupting their lives? The most successful marketing and advertising efforts influence consumers (specifically…
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August 30, 2016

Virtual Reality Headsets: Which One Is For You?

If we’re talking Chinese Zodiac, 2016 is the year of the Monkey, and if we’re talking wearable technology, 2016 is the year of virtual and augmented reality headsets. If you’re new to the game, check out our old blog post which explains the similarities and differences between virtual and augmented reality.   Because this wearable tech is still in the…
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August 9, 2016

Get To Know 900lbs: Steven Billingslea

Name: Steven Billingslea   What do you at 900lbs? Lead Interactive Developer: I spend a lot of time designing and developing our interactive applications. I often find myself working with emerging technologies and finding interesting ways to use that technology. I also oversee our developer department which is packed with talented people.   What do you do for fun? I…
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August 9, 2016

The Difference Between Virtual Reality & Augmented Reality

In the world of emerging technology, virtual and augmented reality are taking the entertainment and marketing industries by storm. At 900lbs, most (if not all) of our projects involve some sort of alteration of reality. Experiential design jargon is casually thrown around our innovation studio quite often, so it’s easy to forget that this stuff needs explaining if you haven’t…
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August 3, 2016

​After Pokemon Go Success, Dallas Companies See Bright Future Ahead

by Paul Wedding See the full article here at the Dallas Business Journal. Whether you’ve been playing it or not, you’ve at least seen it around you. It’s practically impossible to avoid. Millions of people from small children to adults in their 30s and 40s have had their eyes glued to Nintendo’s first mobile augmented reality game, Pokemon Go. After being…
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July 12, 2016

Pokemon GO – Gaming In A New Reality

Last week, the dreams of millions of Pokemon lovers came true with the release of the new augmented reality game, Pokemon GO. The adventure game brings digital video game characters into our everyday reality, and has completely taken over today’s pop culture, creating new friendships, causing people to miss their trains, led people to strip clubs, and one unlucky player…
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March 5, 2013

Augmented Reality

Along with 3D Printing, the other technology that piqued our interests at SXSW Interactive was Augmented Reality. We all remember augmented reality from a few years ago as a very gimmicky technology, one that still needed much tweaking before becoming mainstream. While some of the applications we were exposed to were lacking, the technology has advanced to a point where…
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November 13, 2014

900lbs Capabilities

900lbs of Creative is a collective of experiential designers, interactive artists and content developers who design experiences for a diverse range of events, exhibits and emerging technology.      As an Experiential Marketing studio, we deliver targeted, visual storytelling using emerging technology like virtual reality, motion tracking and projection mapping. Our immersive, multi-sensory experiences maximize potential ROI from events, retail spaces and campaigns while complementing existing marketing strategies. Focuses:…
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