Tag

Interactive / experiential

BlogMarketingPR
November 15, 2017

FriscoVania 2017 – Haunted Virtual Reality Experience

On October 21st, Toyota Stadium in Frisco, TX was transformed into the family-friendly Dia de los Muertos themed halloween event, FriscoVania. The event is a relatively new event to DFW, helmed by the Hunt Family, owners of local MLS team FC Dallas, and has already become a staple of the holiday calendar. FriscoVania approached 900lbs to find away we could…
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BlogCase Study
March 9, 2017

The Nokia Connected Car App

If you're heading out to SXSW Interactive, March 10-19, 2017, you can catch our newest interactive experience.   900lbs of Creative was approached by Nokia to develop an all-in-one application for business travelers who use Hertz rental car services. The goal of the project was to provide any information the user may need in one easy-to-use app. What we created…
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Blog
February 7, 2017

Cool Augmented Reality Apps That Aren’t Pokemon GO

At 900lbs, we go crazy for interactive experiences that break the mold, especially augmented reality (AR) experiences. (For us, some of our favorite AR projects we've created include Vespa's Augmented Reality experience and the NCR Connected City Augmented Reality experience.)   That's why we loved seeing the frenzy behind a little augmented reality app called Pokemon GO last year. Not only was…
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Blog
January 25, 2017

Part 2: Virtual Reality Headsets: Which One Is For You?

It’s 2017, a new year, and another tremendous growth opportunity for virtual reality and augmented reality. With advancements in eye-tracking technology,  inside-out camera-based positional tracking, the implementation of add-on wireless capabilities for tethered headsets, and a push for lower price points, just like the preceding year, 2017 will continue to be a time of growth and technological innovation for virtual…
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BlogEventsPR
October 13, 2016

900lbs Debuts Virtual Reality Goalkeeper Game At FC Dallas Event

  On October 8, 2016, at FC Dallas’ Meet the Team event, our team proudly debuted an industry-first virtual reality goalie simulation on the HTC Vive. And, energy was high as the crowd eagerly awaited their turn in line to experience the game!   https://vimeo.com/187196750#t=0s Using industry-leading game development software, our team was able to create a fully immersive soccer…
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Blog
August 23, 2016

Sales And Marketing With Virtual Reality

As virtual reality grows more popular, more intertwined into our society and general public, the way businesses market and sell to their customers will change drastically. Consumers want to have the best, most exciting experience possible, so what better way to give them what they want than to alter their reality, or completely immerse them into a new one all…
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BlogPR
July 18, 2016

Virtual Reality Gives Glimpse Of A Future Dallas

View original article at NBC DFW.   One organization believes the future is now for Dallas' historic West End, and they're using virtual reality to give residents a preview of a smart Dallas. "We wanted to take the user into the West End to give them a virtual tour and a virtual experience of what DIA's living lab is all about in…
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Blog
July 19, 2016

The Future Of Holograms

“Help me Obi Wan Kenobi, you’re my only hope!” In 1977, holograms were just another tech wonder employed by George Lucas to wow and amaze moviegoers and soon-to-be Star Wars super fans. Not anymore. But what is a hologram really?   At the 2012 Coachella, lucky attendees were able to enjoy a performance by Tupac Shakur in what appeared to…
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Blog
June 28, 2016

Intern Experience: The Cocktail Party

If you had told me that I’d attend an event with leaders from some of the most influential companies in the Dallas-Fort Worth area on the fifth day of my internship, I would’ve thought you were crazy. This past Wednesday, I was fortunate enough to attend a 900lbs demo-cocktail-party hybrid at the Hewlett Packard Enterprise in Plano. We held this…
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BlogPR
May 23, 2016

Meet The Company Behind The Perot Museum’s T-Rex Race

View original article at Dallas Business Journal. When your first client is the Dallas Mavericks, that's probably a sign of good things to come. 900lbs of Creative — an innovation lab and creative marketing studio based in the Bishop Arts District, founded by Steve Deitz and Josh Bray in 2008 — has clients including Frito-Lay, Boy Scouts of America, the Dallas…
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BlogPR
May 26, 2016

900lbs Brings New Life To Boy Scouts of America Brand

View original article at Quick Tap Survey. It wasn’t until the Boy Scouts of America sought recruiting help from marketing agency 900lbs of Creative that they realized how much their brand needed a makeover. “The Boy Scouts of America approached us because they needed to reach today’s young audience,” says 900lbs technical director Cole Wiser. “They’re looked at as an old brand and we were…
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BlogPR
May 11, 2016

Boy Scouts Of America Virtual Reality 360 Video Experience

It’s been close to two years since the Boy Scouts of America (BSA) came to us with a problem: Kids don’t know what it’s like to be a Boy Scout until they are actually in the Boy Scouts. With a new generation of “digital natives” growing up, organizations have to speak the digital language in order to get this new…
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BlogMarketing
July 20, 2015

Magnetic Marketing

The shift from the Advertising Age to today’s “Age of the Consumer” brought with it a fundamental shift in the role of the Brand...   Previously, marketing was used to seek out consumers. Now it’s the consumers that seek out trustworthy marketing to inform them on brands and products. Accessibility and convenience is key in this shift because it allows…
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Blog
March 17, 2015

Love Hurts. So Does Ineffective Experiential Marketing.

 The heart of successful Experiential Marketing lies in the longevity of the connection between brand and individual. But how do you measure the value of the time devoted to your relationship with your consumers? It requires going beyond surveys or referral campaigns, it requires ROI (Return on Investment) mechanisms to be built into the very fabric of the experience itself.…
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BlogPR
January 4, 2013

Dallas Life: Steve Deitz Thinks In Multimedia, Whether For Museums Or The Mavericks’ Jumbotron

View original post at Dallas News. We live in a visual world of 3-D graphic design and interactive images. Artist Steve Deitz, 35, of Dallas is one of the innovators creating over-the-top marketing, museum exhibits and video clips like the ones on the Dallas Mavericks’ Jumbotron. It’s interesting to trace how Deitz’s creative mind evolved. The son of a U.S.…
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Blog
December 5, 2014

How Content Is The Driving Force Behind Experiential Marketing

As marketing and advertising industries continue to evolve, it has become increasingly apparent that content will continue to be the bedrock of successful campaigns. Content is the engaging force, the conduit of your message to your intended audience. Best selling author Andrew Davis eloquently states: “Content builds relationships. Relationships are built on trust. Trust drives revenue.” In short: Content is…
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Blog
August 5, 2014

Experiential Marketing More Of A Focus For Brands

 Just how hungry are we for media? In 2013, the average American Household used 6.9 Million Gigabytes of media. A new report from USC’s Marshall School of Business concludes that the average person will consume 15.5 hours of media per day, by 2015. As people become more saturated with marketing and advertising messages, we must find new and exciting ways…
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Blog
December 19, 2013

Applying Motion Tracking To Brand Experiences

Motion tracking is allowing brands more opportunities to connect with their audiences. Say you're walking down a busy street ringed with retail shops. Your peripherals easily track unexpected movement on the store window as you walk by, and to your surprise, the digital content moves along with you. You look on in amazement as you realize that it's following your…
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Blog
November 13, 2013

RFID – Old School Technology…New School Applications

In the ever-evolving world of technology, new acronyms pop up daily. You've probably heard of RFID but you may not know how it affects your life or how it can impact the marketing experience that you want to create for your brand. In this latest blog post, we will help you understand various ways to apply RFID and impress your…
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Blog
March 5, 2013

900lbs At SXSW Interactive

900lbs of Creative's visit to SXSW Interactive was truly an amazing experience. We heard about emerging technologies, learned some new creative processes, and even had a little fun along the way. Our first day of SXSW Interactive was (rainy weather aside) a smashing success. We took in sessions from renowned interactive visionaries such as reddit Co-Founder Alexis Ohanian, who talked about entrepreneurship…
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Blog
March 4, 2013

900lbs And The Perot Museum

 The Perot Museum of Nature and Science has been a client of 900lbs' for a while now, but it still feels like yesterday we were cutting the ribbon on the Sports Run Exhibit. We had little doubts the exhibit would be a success in educating and entertaining museum audiences of all ages, but its recent popularity has surpassed even our…
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Blog
March 4, 2013

Why Content Is King

Bill Gates knew what he was talking about back in 1996 when he wrote his article "Content is King", and his reasonings can still be applied to our world today. The Internet was not what would bring people together, excite and entertain, and ultimately change the world - it would only be a conduit for what was ON the internet.…
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Blog
November 13, 2014

900lbs Capabilities

900lbs of Creative is a collective of experiential designers, interactive artists and content developers who design experiences for a diverse range of events, exhibits and emerging technology.      As an Experiential Marketing studio, we deliver targeted, visual storytelling using emerging technology like virtual reality, motion tracking and projection mapping. Our immersive, multi-sensory experiences maximize potential ROI from events, retail spaces and campaigns while complementing existing marketing strategies. Focuses:…
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