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Thought leadership

BlogUncategorized
May 25, 2017

Cool Marketing and Tech Inspiration, Vol 2

Volume 2 of Cool Marketing and Technology News & Inspiration finds us with a cool mix of big spend marketing efforts, small scale interactive, Google using interactive metaphors and an update from Project Tango. Enjoy! Intel: History Comes Alive (China) Quick Hits: Through an unprecedented marriage of art, history and technology, history comes alive for generations across China. Attendees at…
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BlogUncategorized
May 22, 2017

Cool Marketing and Tech Inspiration, Vol 1

At 900lbs of Creative, we're often asked, "where do you get your inspiration?". We draw inspiration from everything, but we really like reading about badass stuff going in marketing, advertising and technology related news. Thus we present to you, "Cool Marketing and Technology News & Inspiration". Hopefully, these curated blog posts will inspire you as much as they inspire us.…
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Blog
April 12, 2017

Unexpected Virtual Reality Use Cases

If you’ve been following virtual reality news at all, you already know that this technology is in the process of changing the way many industries work. For example, the world of gaming now has an entirely new way to dive into the action by allowing players to become part of the game. But virtual reality is not just changing gaming, the entertainment…
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Blog
February 7, 2017

Cool Augmented Reality Apps That Aren’t Pokemon GO

At 900lbs, we go crazy for interactive experiences that break the mold, especially augmented reality (AR) experiences. (For us, some of our favorite AR projects we've created include Vespa's Augmented Reality experience and the NCR Connected City Augmented Reality experience.)   That's why we loved seeing the frenzy behind a little augmented reality app called Pokemon GO last year. Not only was…
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Blog
January 30, 2017

The Next Marketing Frontier Or Bust, The Rise Of Social Virtual Reality

It’s no surprise that with the ever growing  amount of investment, and a boomtown-esque emergence of players in the hardware segment, virtual reality has managed to open a new door into becoming the next social platform. With the emergence of this next generation of social media capabilities comes the omnipresent opportunity for marketing.   Social VR is a movement beyond…
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Blog
January 25, 2017

Part 2: Virtual Reality Headsets: Which One Is For You?

It’s 2017, a new year, and another tremendous growth opportunity for virtual reality and augmented reality. With advancements in eye-tracking technology,  inside-out camera-based positional tracking, the implementation of add-on wireless capabilities for tethered headsets, and a push for lower price points, just like the preceding year, 2017 will continue to be a time of growth and technological innovation for virtual…
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BlogPR
January 6, 2017

A Virtual North Texas Is The Reality

Have you picked up your latest copy of NTX Magazine yet? There are several familiar faces in the North Texas virtual reality scene in their fall / winter 2016 issue. If you don't know, NTX Magazine is a publication of the North Texas Commission whose mission is to "collaborate with regional stakeholders to strengthen public-private alliances, advancing an economically vibrant region."…
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BlogEvents
December 12, 2016

The Present And Future Of Virtual Reality Technology

Cole Wiser, Director of Interactive for 900lbs, shares with Creative Mornings DFW his road to becoming a virtual reality “expert” and the powerful, unexpected ways that this new technology is already being used. https://youtu.be/rU_N-1JWrYo
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BlogEventsPR
December 6, 2016

900lbs Will Speak At Exhibitor Live In Las Vegas

"EXHIBITORLIVE is the exhibit industry's premier educational event for corporate trade show exhibit and event marketing professionals, and it is renowned for exceptional speakers and presentations," said Dee Silfies, Chief Learning Strategist, EXHIBITOR Learning Events. The 29th Annual Conference for Trade Show and Corporate Event Professionals will be held March 12 - 16, 2017 in Mandalay Bay, Las Vegas. Watch…
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BlogPR
November 22, 2016

What’s On The Horizon For VR? Reel FX, 900lbs Of Creative Leaders Give Their Thoughts

Market experts say virtual reality could become a $38 billion industry by 2026. Virtual reality is still in its infancy, but market experts say the technology could become a $38 billion industry by 2026. That’s according to a recent Greenlight Insights study as reported by MediaPost. That doesn’t mean VR headsets will be in every home by Christmas 2017 or 2018.  The…
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BlogEventsPR
November 17, 2016

ACU Griggs Center CEO Series: Steve Deitz

Thank you to Abilene Christian University’s nationally-acclaimed CEO Series and their Entrepreneur Student Group. Our CEO Steve Deitz was honored to be interviewed in front of 150+ students/faculty in Abilene. Catch Steve's interview on ACU's GriggsCenter YouTube page:   https://www.youtube.com/watch?v=vxyjMw9w2RA
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BlogEventsPR
November 17, 2016

11.18.16 Hosting Creative Mornings

Join us as we host Creative Mornings Dallas on Friday Nov. 18 from 8:30am-10am cst. Be one of the first people to see our new re-designed space, hear what our Director of Interactive Cole Wiser has to say about the future of Virtual Reality and connect with other awesome creative individuals! Tickets are sold out but join the waitlist now.…
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BlogEventsPR
October 3, 2016

Speaking Human Innovation Science At AMA Houston’s Marketing Edge

When you think about the idea of activating disruptive thinking with a dynamic audience of corporate marketers, agency strategists, + everyone in between, you experience AMA Houston’s Marketing Edge.   The event included 34 forward-thinking minds from across the country to share insights + provide tools to activate a critical ripple in a time when everything is evolving at an…
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Blog
September 6, 2016

Hacking The Decision Making Process With Virtual Reality

What components make up a lucrative marketing or advertising campaign? How can we be certain that a billboard, YouTube video, or video playing on the Dallas Cowboys' jumbotron, will positively influence the way consumers feel about a brand, product, or service? Are consumers getting tired of the same old advertising interrupting their lives? The most successful marketing and advertising efforts influence consumers (specifically…
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Blog
August 30, 2016

Virtual Reality Headsets: Which One Is For You?

If we’re talking Chinese Zodiac, 2016 is the year of the Monkey, and if we’re talking wearable technology, 2016 is the year of virtual and augmented reality headsets. If you’re new to the game, check out our old blog post which explains the similarities and differences between virtual and augmented reality.   Because this wearable tech is still in the…
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Blog
August 23, 2016

Sales And Marketing With Virtual Reality

As virtual reality grows more popular, more intertwined into our society and general public, the way businesses market and sell to their customers will change drastically. Consumers want to have the best, most exciting experience possible, so what better way to give them what they want than to alter their reality, or completely immerse them into a new one all…
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Blog
August 16, 2016

How Virtual Reality Will Impact Social Media

In a few short years, social media will evolve how humans interact with each other - yet again. There are the social media of the past, like MySpace and America Online, and we have our current social media, obviously Facebook, Twitter, Instagram, and Snapchat. Sometimes these websites and apps can occupy several hours of a person’s entire day.   All…
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Blog
August 9, 2016

The Difference Between Virtual Reality & Augmented Reality

In the world of emerging technology, virtual and augmented reality are taking the entertainment and marketing industries by storm. At 900lbs, most (if not all) of our projects involve some sort of alteration of reality. Experiential design jargon is casually thrown around our innovation studio quite often, so it’s easy to forget that this stuff needs explaining if you haven’t…
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Blog
July 19, 2016

The Future Of Holograms

“Help me Obi Wan Kenobi, you’re my only hope!” In 1977, holograms were just another tech wonder employed by George Lucas to wow and amaze moviegoers and soon-to-be Star Wars super fans. Not anymore. But what is a hologram really?   At the 2012 Coachella, lucky attendees were able to enjoy a performance by Tupac Shakur in what appeared to…
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BlogPR
August 3, 2016

Dallas’ Rapidly Changing Ecosystem

I blew the dust out of my game cartridge and shoved it back into the classic Nintendo system for another round of Techmo Bowl battles. Bang! My father knocked on the door and asked, “are you boys excited to hit the road shortly?!” My 8-year-old hand flew through the air as I high-fived my little brother. Booooom! We were about…
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Blog
May 24, 2016

Speaking Innovation At Manufacturing Technology Show

Repost from IMTS "What if innovation could be understood using a simple equation? It can, according to Brad Rossacci, Director of Innovation at 900lbs of Creative. He recently joined IMTSTV (the International Manufacturing Technology Show) to explain his groundbreaking research." Following a comprehensive investigation into innovation and how it occurred over a 100-year period, Rossacci identified several common behaviors that…
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Blog
May 9, 2016

Mentoring University Of Houston On The Road To The Microsoft Imagine Cup Competition

The University of Houston's design competition, which serves as the road to the Microsoft Imagine Cup, provides opportunities for students across the computer science discipline to team-up and use creativity, passion + knowledge of technology to create applications, games and integrated solutions that change the way we live, work and play.   As a judge of the competition, 900lbs collaborated…
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BlogMarketing
July 20, 2015

Magnetic Marketing

The shift from the Advertising Age to today’s “Age of the Consumer” brought with it a fundamental shift in the role of the Brand...   Previously, marketing was used to seek out consumers. Now it’s the consumers that seek out trustworthy marketing to inform them on brands and products. Accessibility and convenience is key in this shift because it allows…
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Blog
April 23, 2015

The Activation of Experiential Human Biology

“THINK LEFT AND THINK RIGHT AND THINK LOW AND THINK HIGH. OH, THE THINGS YOU CAN THINK UP IF ONLY YOU TRY.” – DR. SEUSS. We are all very human and our organically human brain intuitively craves the adventurous experiences that motivate and engage our primitive behaviors.   Imagine for a moment, or the rest of your life if you’d…
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Blog
March 17, 2015

Love Hurts. So Does Ineffective Experiential Marketing.

 The heart of successful Experiential Marketing lies in the longevity of the connection between brand and individual. But how do you measure the value of the time devoted to your relationship with your consumers? It requires going beyond surveys or referral campaigns, it requires ROI (Return on Investment) mechanisms to be built into the very fabric of the experience itself.…
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Blog
December 5, 2014

How Content Is The Driving Force Behind Experiential Marketing

As marketing and advertising industries continue to evolve, it has become increasingly apparent that content will continue to be the bedrock of successful campaigns. Content is the engaging force, the conduit of your message to your intended audience. Best selling author Andrew Davis eloquently states: “Content builds relationships. Relationships are built on trust. Trust drives revenue.” In short: Content is…
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Blog
August 5, 2014

Experiential Marketing More Of A Focus For Brands

 Just how hungry are we for media? In 2013, the average American Household used 6.9 Million Gigabytes of media. A new report from USC’s Marshall School of Business concludes that the average person will consume 15.5 hours of media per day, by 2015. As people become more saturated with marketing and advertising messages, we must find new and exciting ways…
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Blog
December 19, 2013

Applying Motion Tracking To Brand Experiences

Motion tracking is allowing brands more opportunities to connect with their audiences. Say you're walking down a busy street ringed with retail shops. Your peripherals easily track unexpected movement on the store window as you walk by, and to your surprise, the digital content moves along with you. You look on in amazement as you realize that it's following your…
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Blog
November 13, 2013

RFID – Old School Technology…New School Applications

In the ever-evolving world of technology, new acronyms pop up daily. You've probably heard of RFID but you may not know how it affects your life or how it can impact the marketing experience that you want to create for your brand. In this latest blog post, we will help you understand various ways to apply RFID and impress your…
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Blog
March 5, 2013

3D Printing

Of the many things we experienced at SXSW Interactive, the evolution of 3D printing was something that really stood out to us. 3D printing is quickly changing the manufacturing world. Since 3D printers can manipulate matter by moving atoms around to create real world materials, the possibilities are endless: Products will be available on demand, and the needs for large…
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Blog
August 8, 2014

The Role Of Virtual Reality In Today’s Evolving World Of Healthcare

Virtual reality, in short, is defined as an experience that gives users the sense that they are inside a 3-Dimensional environment. This feeling is described as "presence" and is the key to virtual reality. Even though it seems to only recently be increasing in importance and popularity, virtual reality is far from a novel phenomenon. In fact, as early as…
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Blog
March 5, 2013

Conceptualizing Concept Art

 A good idea starts with a vision. The problem with that vision, is it can often be singular and personal; one that can't be seen by others. This is where we believe concept art has its greatest importance: telling the story of that vision. Obviously, concept art derives its name from providing insight into a concept, but we see it…
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Blog
March 4, 2013

Why Content Is King

Bill Gates knew what he was talking about back in 1996 when he wrote his article "Content is King", and his reasonings can still be applied to our world today. The Internet was not what would bring people together, excite and entertain, and ultimately change the world - it would only be a conduit for what was ON the internet.…
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