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Virtual Reality | 900lbs of Creative

Blog
April 25, 2018

Check out the New Vive Pro VR Headset

At 900lbs, we're always staying ahead of the curve with the newest in emerging technologies. R&D is always happening in our studio. We recently got a shipment of the newest Vive Pro VR headsets! It is truly an exciting time as virtual reality gains more business use case applicability.
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BlogMarketingPR
November 15, 2017

FriscoVania 2017 – Haunted Virtual Reality Experience

On October 21st, Toyota Stadium in Frisco, TX was transformed into the family-friendly Dia de los Muertos themed halloween event, FriscoVania. The event is a relatively new event to DFW, helmed by the Hunt Family, owners of local MLS team FC Dallas, and has already become a staple of the holiday calendar. FriscoVania approached 900lbs to find away we could…
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Blog
April 12, 2017

Unexpected Virtual Reality Use Cases

If you’ve been following virtual reality news at all, you already know that this technology is in the process of changing the way many industries work. For example, the world of gaming now has an entirely new way to dive into the action by allowing players to become part of the game. But virtual reality is not just changing gaming, the entertainment…
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BlogEventsPR
April 3, 2017

Cook Children’s VR Is “Dreamlike Journey”

https://www.youtube.com/watch?v=ETPE_DlKM00 Fort Worth hospital patients had the opportunity to step out of their hospital rooms Wednesday and into virtual worlds through virtual reality headsets. See original article by JULIA BATLLE at Dallas Innovates here  Patients at Cook Children’s Medical Center took a journey to new and exciting places this week with the help of Dallas-based 900lbs of Creative. From scuba diving in…
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BlogEventsPR
April 2, 2017

Virtual Reality Helps Provide Fun Escape For Sick Kids

An extended stay at the hospital for any child can be challenging when all the patient wants to do is get up and play. Kids at Cook Children's Medical Center in Fort Worth recently got a chance to take their minds off their illnesses with the help of virtual reality... See the rest of article and video at the Dallas…
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BlogPR
March 10, 2017

VR: Huge Investment Support Accelerates Innovations And Expands Application Scope

View the original press release from Frost & Sullivan here. LONDON, March 7, 2017 /PRNewswire/ -- The rapid growth of the virtual reality (VR) market is attracting substantial private and federal investments to innovative start-ups, mostly in the areas of video, services and solutions, games and apps. With technological advances and improvements in user experience, VR will become more ubiquitous in…
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Blog
January 30, 2017

The Next Marketing Frontier Or Bust, The Rise Of Social Virtual Reality

It’s no surprise that with the ever growing  amount of investment, and a boomtown-esque emergence of players in the hardware segment, virtual reality has managed to open a new door into becoming the next social platform. With the emergence of this next generation of social media capabilities comes the omnipresent opportunity for marketing.   Social VR is a movement beyond…
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Blog
January 25, 2017

Part 2: Virtual Reality Headsets: Which One Is For You?

It’s 2017, a new year, and another tremendous growth opportunity for virtual reality and augmented reality. With advancements in eye-tracking technology,  inside-out camera-based positional tracking, the implementation of add-on wireless capabilities for tethered headsets, and a push for lower price points, just like the preceding year, 2017 will continue to be a time of growth and technological innovation for virtual…
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BlogEventsPR
January 12, 2017

900lbs And Cook Children’s Virtual Reality Event

In late March, 900lbs will be hosting a special event that will allow Cook Children's Hospital patients to experience virtual reality. 900lbs will be setting up virtual reality stations for the hospital's patients to enjoy. Some of the VR experiences will allow children to "leave" the hospital and go zip lining, scuba dive off the Florida Keys, hike Mt. Baldy or…
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BlogPR
January 6, 2017

A Virtual North Texas Is The Reality

Have you picked up your latest copy of NTX Magazine yet? There are several familiar faces in the North Texas virtual reality scene in their fall / winter 2016 issue. If you don't know, NTX Magazine is a publication of the North Texas Commission whose mission is to "collaborate with regional stakeholders to strengthen public-private alliances, advancing an economically vibrant region."…
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BlogEvents
December 12, 2016

The Present And Future Of Virtual Reality Technology

Cole Wiser, Director of Interactive for 900lbs, shares with Creative Mornings DFW his road to becoming a virtual reality “expert” and the powerful, unexpected ways that this new technology is already being used. https://youtu.be/rU_N-1JWrYo
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BlogPR
November 22, 2016

What’s On The Horizon For VR? Reel FX, 900lbs Of Creative Leaders Give Their Thoughts

Market experts say virtual reality could become a $38 billion industry by 2026. Virtual reality is still in its infancy, but market experts say the technology could become a $38 billion industry by 2026. That’s according to a recent Greenlight Insights study as reported by MediaPost. That doesn’t mean VR headsets will be in every home by Christmas 2017 or 2018.  The…
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BlogEventsPR
November 17, 2016

11.18.16 Hosting Creative Mornings

Join us as we host Creative Mornings Dallas on Friday Nov. 18 from 8:30am-10am cst. Be one of the first people to see our new re-designed space, hear what our Director of Interactive Cole Wiser has to say about the future of Virtual Reality and connect with other awesome creative individuals! Tickets are sold out but join the waitlist now.…
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BlogPR
October 24, 2016

900lbs Of Creative Debuts Virtual Reality Goalkeeper Game For MLS’ FC Dallas

See the original article by S. Garrett Shaw on SportTechie here. 900lbs of Creative debuted its own virtual reality goalie simulation game for Major League Soccer’s FC Dallas. The game immerses a user in a penalty shootout situation from the viewpoint of the goalie. Using infrared sensors, the game tracks the user’s movements in real-time as they dive across the goal to block…
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BlogPR
October 19, 2016

900lbs Of Creative VR Soccer Game Puts You In Goal

View original article by NICHOLAS SAKELARIS on OCT 17, 2016 for Dallas Innovates here.  The FC Dallas Goalie Simulation game is the first of its kind for the HTC Vive headset. A new virtual reality game puts gamers in the goalie box blocking penalty shots to save the day. Dallas-based 900lbs of Creative calls it the FC Dallas Goalie Simulation game, the first…
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BlogPR
October 19, 2016

900lbs Of Creative Launches FC Dallas VR Experience

View original article by Sophie Hatch on October 17th, 2016 on Launch DFW here. On October 8th, 900lbs of Creative debuted their industry-first virtual reality goalie simulation for Major League Soccer’s FC Dallas team. This took place at FC Dallas’ exclusive “Meet The Team” event at Toyota Stadium. At the event, fans were able to experience an “industry-first” game with the…
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BlogPR
October 19, 2016

900lbs Of Creative: Creating Unique Virtual Experiences

By Rebeca Easton on October 5th, 2016 on Launch DFW VR technology is on the rise in the Dallas/Fort Worth area and many companies from advertisers to game devs are jumping on the VR train. One company, 900lbs of creative, aims to provide viewers with incredible virtual and augmented reality experiences. They have been covered by a host news sites such…
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BlogPR
October 17, 2016

Virtual Reality Gives FC Dallas Fans The Chance To Be A Goalkeeper

View original article in the Dallas Business Journal by Evan Hoopfer here.  As virtual and augmented reality become more mainstream, FC Dallas announced this past weekend it was unveiling a virtual reality experience that allows users to test their skills as a goalkeeper.  The team partnered with local creative agency 900lbs of Creative for the project, a firm based in…
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BlogEventsPR
October 13, 2016

900lbs Debuts Virtual Reality Goalkeeper Game At FC Dallas Event

  On October 8, 2016, at FC Dallas’ Meet the Team event, our team proudly debuted an industry-first virtual reality goalie simulation on the HTC Vive. And, energy was high as the crowd eagerly awaited their turn in line to experience the game!   https://vimeo.com/187196750#t=0s Using industry-leading game development software, our team was able to create a fully immersive soccer…
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BlogPR
October 12, 2016

900lbs Of Creative Launches New FC Dallas Virtual Reality Experience

900lbs of Creative debuted an industry-first virtual reality goalie simulation on the HTC Vive for Major League Soccer’s FC Dallas team on October 8th at FC Dallas’ exclusive Meet The Team event at Toyota Stadium.   Using industry leading game development software, the 900lbs team has created a fully immersive soccer arena of the future. This infrared-based interactive VR game…
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BlogPR
September 15, 2016

900lbs, Vroom Unveil Virtual Reality Auto Showroom

View the original article here at DallasInnovates.com   900lbs of Creative had to develop new filming and production techniques to create the first phase of this multiphase project. Vroom and 900lbs of Creative have created a virtual reality showroom in pop-up stores. BY LANCE MURRAY • SEP 13, 2016 Dallas-based 900lbs of Creative and national online car retailer Vroom have…
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BlogPR
September 13, 2016

Dallas Company Evolves Future Of Retail With Immersive Virtual Reality Car Showroom

900lbs of Creative and Vroom roll out first-of-its-kind VR showroom.   https://vimeo.com/182099236 900lbs of Creative (www.900lbs.com), an innovation lab and marketing studio that utilizes emerging technology to create one-of-a-kind wow experiences, and Vroom, the national online car retailer generating over $1 billion in revenue, enhance the car buying process and help evolve the future of retail by creating a fully…
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Blog
September 6, 2016

Hacking The Decision Making Process With Virtual Reality

What components make up a lucrative marketing or advertising campaign? How can we be certain that a billboard, YouTube video, or video playing on the Dallas Cowboys' jumbotron, will positively influence the way consumers feel about a brand, product, or service? Are consumers getting tired of the same old advertising interrupting their lives? The most successful marketing and advertising efforts influence consumers (specifically…
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Blog
August 30, 2016

Virtual Reality Headsets: Which One Is For You?

If we’re talking Chinese Zodiac, 2016 is the year of the Monkey, and if we’re talking wearable technology, 2016 is the year of virtual and augmented reality headsets. If you’re new to the game, check out our old blog post which explains the similarities and differences between virtual and augmented reality.   Because this wearable tech is still in the…
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Blog
August 23, 2016

Sales And Marketing With Virtual Reality

As virtual reality grows more popular, more intertwined into our society and general public, the way businesses market and sell to their customers will change drastically. Consumers want to have the best, most exciting experience possible, so what better way to give them what they want than to alter their reality, or completely immerse them into a new one all…
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BlogPR
August 16, 2016

Local Innovation Lab Partners With City Of Dallas For Virtual Reality Experience

By Chastiny Lewis on August 1st, 2016 View the original post here at LaunchDFW.   A post on social media last week mentioned that 900lbs of Creative has partnered up with the Dallas Convention & Visitors Bureau to work on a virtual reality campaign for the city. Few details have been released about what this new Dallas campaign will look like, but…
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Blog
August 16, 2016

How Virtual Reality Will Impact Social Media

In a few short years, social media will evolve how humans interact with each other - yet again. There are the social media of the past, like MySpace and America Online, and we have our current social media, obviously Facebook, Twitter, Instagram, and Snapchat. Sometimes these websites and apps can occupy several hours of a person’s entire day.   All…
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BlogPR
August 9, 2016

Online Car Retailer Vroom Launches First VR-Based Auto Showroom

Read the original article here in Marketing Land. Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend. Barry Levine on August 4, 2016 at 4:47 pm A test drive in Vroom’s VR car showroom The shop-in-your-pajamas revolution is hitting a new milestone, with the launch of the…
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Blog
August 9, 2016

The Difference Between Virtual Reality & Augmented Reality

In the world of emerging technology, virtual and augmented reality are taking the entertainment and marketing industries by storm. At 900lbs, most (if not all) of our projects involve some sort of alteration of reality. Experiential design jargon is casually thrown around our innovation studio quite often, so it’s easy to forget that this stuff needs explaining if you haven’t…
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BlogPR
August 2, 2016

This Company Wants To Sell You Cars In Virtual Reality

View original article at Fortune.com. Online used-car retailer Vroom is opening VR showrooms in four cities. It used to be that anyone interested in buying a used car would have to visit a dealership and chum it up with insistent salespeople. With the advent of virtual reality, however, it may not be long until people can simply strap on headsets…
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BlogPR
July 18, 2016

Virtual Reality Gives Glimpse Of A Future Dallas

View original article at NBC DFW.   One organization believes the future is now for Dallas' historic West End, and they're using virtual reality to give residents a preview of a smart Dallas. "We wanted to take the user into the West End to give them a virtual tour and a virtual experience of what DIA's living lab is all about in…
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May 17, 2016

DIA, 900lbs Of Creative Partner On West End

View original article at Dallas Innovates. 900lbs OF CREATIVE WILL SUPPORT DIA’S EFFORTS BY UTILIZING VIRTUAL REALITY TECHNOLOGY   The talent being dedicated to the bringing the vision for Dallas’ West End District took a major step forward with Tuesday’s announcement that 900lbs of Creative and the Dallas Innovation Alliance have formed a strategic partnership.   900lbs of Creative said it…
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BlogPR
May 26, 2016

900lbs Brings New Life To Boy Scouts of America Brand

View original article at Quick Tap Survey. It wasn’t until the Boy Scouts of America sought recruiting help from marketing agency 900lbs of Creative that they realized how much their brand needed a makeover. “The Boy Scouts of America approached us because they needed to reach today’s young audience,” says 900lbs technical director Cole Wiser. “They’re looked at as an old brand and we were…
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May 11, 2016

Boy Scouts Of America Virtual Reality 360 Video Experience

It’s been close to two years since the Boy Scouts of America (BSA) came to us with a problem: Kids don’t know what it’s like to be a Boy Scout until they are actually in the Boy Scouts. With a new generation of “digital natives” growing up, organizations have to speak the digital language in order to get this new…
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BlogPR
May 16, 2016

Dallas Innovation Advocates Announce Two Strategic Partnerships

View the original article at D Magazine. The DIA, DEC, and Tech Wildcatters make big announcements to support the community. The Dallas Innovation Alliance, the Dallas Entrepreneur Center, Tech Wildcatters and Comerica Bank have recently entered into respective strategic partnerships that will help spur innovation within Dallas. The two announcements were made Monday morning. The Dallas Entrepreneur Center has linked…
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BlogPR
May 17, 2016

900lbs To Bring Smart City Experience To Life For Dallas Innovation Alliance Through Virtual Reality

900lbs of Creative, an innovation lab that utilizes emerging technology to create one-of-a-kind experiences, announced a strategic partnership with the Dallas Innovation Alliance (DIA) to bring the vision for Dallas’ West End District to life. The DIA is a 501C(3) Public-Private Partnership dedicated to the design and execution of a smart city strategy for Dallas, with initial efforts focused on…
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BlogPR
September 23, 2014

Virtual Reality Zip Line Helps Suburban Chicago Council Recruit More Scouts

View original article by Gretchen Sparling at Bryan on Scouting. What’s one way to recruit more Scouts? Virtual reality, according to the Northwest Suburban Council in Illinois. Instead of simply telling prospective Scouts and parents about the exciting experiences awaiting youth in Scouting, the council partnered with 900lbs of Creative, an experiential marketing company, to showcase a “High Adventure Base…
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BlogPR
January 4, 2013

Dallas Life: Steve Deitz Thinks In Multimedia, Whether For Museums Or The Mavericks’ Jumbotron

View original post at Dallas News. We live in a visual world of 3-D graphic design and interactive images. Artist Steve Deitz, 35, of Dallas is one of the innovators creating over-the-top marketing, museum exhibits and video clips like the ones on the Dallas Mavericks’ Jumbotron. It’s interesting to trace how Deitz’s creative mind evolved. The son of a U.S.…
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Blog
August 8, 2014

The Role Of Virtual Reality In Today’s Evolving World Of Healthcare

Virtual reality, in short, is defined as an experience that gives users the sense that they are inside a 3-Dimensional environment. This feeling is described as "presence" and is the key to virtual reality. Even though it seems to only recently be increasing in importance and popularity, virtual reality is far from a novel phenomenon. In fact, as early as…
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Blog
November 13, 2014

900lbs Capabilities

900lbs of Creative is a collective of experiential designers, interactive artists and content developers who design experiences for a diverse range of events, exhibits and emerging technology.      As an Experiential Marketing studio, we deliver targeted, visual storytelling using emerging technology like virtual reality, motion tracking and projection mapping. Our immersive, multi-sensory experiences maximize potential ROI from events, retail spaces and campaigns while complementing existing marketing strategies. Focuses:…
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