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The Activation of Experiential Human Biology

By April 23, 2015 No Comments
Activation of Human biology

“THINK LEFT AND THINK RIGHT AND THINK LOW AND THINK HIGH. OH, THE THINGS YOU CAN THINK UP IF ONLY YOU TRY.” – DR. SEUSS.


We are all very human and our organically human brain intuitively craves the adventurous experiences that motivate and engage our primitive behaviors.

 

Imagine for a moment, or the rest of your life if you’d like, what it would be like to immerse yourself in an experience that is designed with the human being as the core driver of the design.

Imagine what it would be like if the design of the experience was communicated in the same way the brain computes an experience; from the Limbic housing to the Neocortex.

The conclusion is relatively simple; the handcrafted experience would advance the user outcome(s) and create a more impactful experience for the respective audience, much like the immersive Holodeck 900lbs of Creative custom-designed for the Boy Scouts of America.

 

BUT HOW COULD YOU POSSIBLY PRODUCE SUCH AN EXPERIENCE?

Thanks to human behavior and human biology, the inherent design of the human being is analogous throughout the human population. As such, the human being serves as a framework from which the design is organically mapped to predict certain behaviors and thus produce experiences that captivate the requirements of the user.

Fundamentally, to ensure our state of happy, human condition, social balance, and organic interactions are highly functional, concentration on the following neurochemicals will induce the capacity required to produce an intuitively impactful experience.

Illustrated through the biology of the human animal, the historically primitive requirements of the brain have the capacity to engage and induce behaviors that inherently supply unprecedented value to the user. Perceptively, what makes for a great experience is you and, in the words of Dr. Seuss, “Today you are you, that is truer than true. There is no one alive who is youer than you.”

Being that every experience is designed to raise the engagement level(s) of the human being, the inherent biology of the user must be delicately sewn into every fiber of every environment. In doing so, the human animal organically engages with the experience, which occurs out of the intrinsic desire to be a part of the perceptively social induced environment!

 

“IT IS FUN TO HAVE FUN BUT YOU HAVE TO KNOW HOW.” – DR. SEUSS.

Whether designing a custom experience for the Boy Scouts of America, Shell Oil, the Dallas Mavericks, or Activision Blizzard, 900lbs of Creative’s intelligence experts imaginatively demarcate the infinite varieties of emerging technology application, igniting the serendipitous release of neurochemicals that have the capacity to organically nurture experiential ecstasy. Transposing experiential ambiguity [not knowing exactly how the user will respond to the experience] into a cerebral eruption that cultivates an impressionably orgasmic user experience [designing the experience in a way that makes the projected outcome of the experience biologically certain].

Interactive/Experiential

The serendipitous integration of the human requisite to feel that which is impressionably engrained within our disruptive environment, investigates the ambiguously defined reality that it is an exhilarating yet extremely challenging time to engage the human being. Enticingly, experiential crusades petition for more interactive layers to intrinsically resonate with customers, clients, and the inquisitive marketplace.

From the phyiscal to the digital requirements, the design of the inventive manifesto imposes the craving to engage the user through the position of organic neurobiological patterns. Reflectively, within the design of contextual stimulation, the experience must ignite the environment’s capacity to slice through uninterrupted media saturation with inimitable amalgamations of technology, people, and brands.

Content/Storytelling

The historical saying, content is king, originated from the idea that while context is the conduit through which content flows, highly empathetic content is imperious. Subsequently, deliniating the social balance of the human being cultivates neurochemical emancipation that harmoniously absorbs the stratums of influential and rhapsodic motion graphics, augmented reality, virtual reality, and other multi-sensory integrations.

Through the rhapsody of emerging technologies, the human audience efficaciously engages neurobologically enticing human behavior to transform 900 lbs. of Creative’s vogue of tools into the interconnectivity of [the client’s] communicative impact and empathetically contextual story-telling.

Contemporaneously, curating the motivation that bonds human beings to social balance, elevates human engagement and cultivates the requirements that creatively deliver the activation of experiential human biology.

So in pseudonym:

“Think left and think right and think low and think high. Oh, the things you can think up if only you try.” – Dr. Suess.


Experimentally,

Brad Rossacci

Human Being. Inspired Innovationor. Experientialist.

Human Integrationist. Linguistic Composer.