
View original article by Gretchen Sparling at Bryan on Scouting.
What’s one way to recruit more Scouts? Virtual reality, according to the Northwest Suburban Council in Illinois.
Instead of simply telling prospective Scouts and parents about the exciting experiences awaiting youth in Scouting, the council partnered with 900lbs of Creative, an experiential marketing company, to showcase a “High Adventure Base Virtual Reality Experience” on Saturday at suburban Chicago’s Woodfield Mall.
Read more about the Discovery Outpost, a Scouting store in Chicago-area’s Woodfield Mall, in the January-February issue of Scouting magazine (available Dec. 15).