Dallas Company Evolves Future Of Retail With Immersive Virtual Reality Car Showroom

By September 13, 2016 No Comments

900lbs of Creative and Vroom roll out first-of-its-kind VR showroom.


900lbs of Creative (, an innovation lab and marketing studio that utilizes emerging technology to create one-of-a-kind wow experiences, and Vroom, the national online car retailer generating over $1 billion in revenue, enhance the car buying process and help evolve the future of retail by creating a fully immersive, 360 degree, virtual reality car showroom that will be available on the HTC Vive at pop-up stores across the nation.


900lbs sees this level of convenience, immersion and information of products being a precursor to changing the future of retail. The virtual reality car showroom experience allows users to:

  • Explore 15 of Vroom’s “Affordable Performance” muscle cars in person with options representing almost 200 vehicles in stock.

  • Walk around the vehicle’s exterior then jump inside and sit in the driver seat.

  • Go on 360 degree video test drives.

  • Access vehicle information (i.e. year, price, horsepower, trim package, etc).

  • Favorite vehicles to have an email follow-up sent about that car.

900lbs and Vroom have already begun developing the next phase, which will include more interactive and immersive features and the potential for a customized experience.

900lbs’ CEO Steve Deitz says, “This was a complex and technically intricate project. We had to develop new filming and production techniques in order to create phase one of this multi-phase experience. I’m really proud of our team.” “This VR showroom was part of a targeted campaign that saw a significant boost in web traffic”, explains Gaurav Misra, CMO of Vroom.

The first pop-up store launched in Phoenix on August 12, 2016, with consecutive pop-up stores planned for the Texas area before the end of the year.


About 900lbs of Creative

To brands seeking to stand out from the crowd, 900lbs of Creative is an innovation lab and marketing studio that utilizes emerging technology to create one-of-a-kind wow experiences. The team is a collective of experiential designers, interactive artists and visual content developers who continually test new technologies and bring experience design to life through a variety of services including interactive installations, exhibits, UI/UX design, visual content, virtual reality, and augmented reality.